Tourism Art & Culture -Movies are a great opportunity to promote a city or a place

20/09/2013 15:10

Source: Tourismembassy

Movies and television programs are recorded in cities which have very diverse in their setting with the inclusion of the beauty of the city. In the film industry, uniqueness is highly important in that it makes it very easy to come with a high quality movie whose concept is based on exclusive features. As such, film directors shoot their movies in historical areas such as in the mountains, jungles and museums among other centers of attraction. This makes it easy to market a country’s beauty and must visit places to people allover the world especially in the screening of the movie.

One of the movies that greatly promoted Africa and in particular the East African Region is the “Tomb Raider” by Angelina Jolie. In the last episodes of the movie, the action is recorded in Mt. Kilimanjaro; one of the most exclusive mountains to visit not only in Africa but also allover the world. In the movie, there is an outstanding recording of the movie and the amazing terrain around the mountain. What’s more important is that the movie also touches on the culture of the people living in the mountain. This   has gone along way in presenting Africa as an ideal place to visit mainly because of its incredible geography and historic places that are very ideal to visit.

The best thing with movies is that they offer a great opportunity of marketing a  country / place far and wide. What’s more advantageous about movies is that they make it quite easy and cost effective to market the beauty of a country. This is because of the reason that in the development of movies, directors search for the best and most exclusive places where they can shoot the videos. Consequently, choosing the best sites with the most attractive concepts is of great advantage to the tourism sector. This is due to the fact that it the tourism sector benefits a great deal as there are many people who visit these places to see where a specific movie was recorded.

The film industry is specifically location and incentive driven. This is because of the reason that the location where the movie is recorded is as important as the incentive/storyline of the movie. In real essence, the movie’s location contributes to about 30% of the movie’s success. As such, directors of movies ensure that they choose places with a great attraction aspect so as to ensure that it becomes easy to produce a top notch movie. In the USA, states like Georgia are known to offer a whole wide range of exclusive terrain for film and movie recordings. According to the Motion Picture Association of America, Georgia ranks third in the category of best states to record a movie in.

With the film industry worth billions of money, promoting cities and countries has become effortless to achieve. This is because of the fact that movie directors use resourceful persons in the tourism sector so as to identify the best locations to record movies. This is increasingly important in that it helps in ensuring that only highly exclusive places and locations are recorded in the movie. By extension, this also offers employment to different stakeholders in the tourism sector. The experience that the resourceful persons in the tourism industry have is usually very important in ensuring that it becomes quite easy to identify the best location to record a movie. This is a location that matches with the concept and storyline of the movie. This in turn ensures that the site of choice expresses the concept of the movie such that the movie becomes easily understandable.

The inter-relation that exists between the film and tourism sectors has been quite important in ensuring that the sectors benefit from each other mutually. With this relation, directors of movies have been able to create movies that   are shot in attractive locations. Consequently, this enhances the quality of the movies thereby bringing about great sales of the movies. On the other hand, the tourism sector benefits from increased exposure and recognition. There are also specific movies that are recorded as documentaries used in showcasing a country or a specific place within a country. These movies are mainly recorded by stakeholders in the tourism sector with the aim of creating awareness about specific attraction sites and places.

In general, movies and the film industry at large have helped a great deal in promoting tourism and   in showcasing a country’s beauty to billions of people allover the world.

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