The use of new technologies in the tourism industry

The use of new technologies in the tourism industry

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Technology has had great impacts on the tourism as well as other sectors affiliated to tourism.  These are sectors such as transport, communication and tours among other sectors. Over the years, the use of technology in tourism has been enhanced uniquely to provide very exclusive services all across the globe. In the recent past when technology was rarely used in the tourism sector, most services were of very poor quality and equally unreliable. However, with time technology has gone a long way in improving the quality of service delivery in the tourism sector.

According to research, it has been noted that technology has had exceedingly great benefits to the tourism sector especially in line with the provision of services that are up-to-date with the current trends in the sector. The best thing about technology is that it has been very dynamic and equally vibrant. This has been quite important in that it has led to the invention of more sophisticated technologies that have eased operations in the tourism industry by a very great margin. With technology, operations are very easy to run and also that it is quite easy to perfect service delivery thereby being able to enhance great growth in the sector.

One of the areas that technology is adversely used in the tourism sector is in marketing and communication. This s because of the fact that for the sector to thrive and have better high returns, it is quite important to ensure that there is creation of awareness on existing tourist attraction sites. This is where marketing and advertising comes into perspective. Unlike in other sectors, marketing in the tourism sector needs to be done in a concise manner. This is because of the reason that it involves a wide scope as it should reach each corner of the earth. The tourism industry is very expansive and incorporates other many sectors thereby enhancing the great need of using well established marketing strategies.

Among the ways that technology is used in marketing in the tourism sector include the use of internet, offline marketing through use of billboards and social media. These marketing strategies are much diversified and mainly target on reaching as many people as possible. This has been quite important in that it has made it easy to create awareness about the existence of great features in the tourism sector. By extension, the use of technology in marketing in the tourism sector has also gone a long way in ensuring that other sectors affiliated to tourism also grow. These are sectors such as air transport, the hotel industry and tour firms among other sectors.

There are very many similarities that exist between tourism and technology. For starters, these sectors are mutually dependent with each other and are advancing towards the same direction. This has been quite important in that it has led to the transformation of the tourism sector by the onset of technology. Devices such as tablets and laptops developed using technology have had a great influence on the use of social media in tourism which in turn has brought about great growth in the sector. The expectations of tourists rose with the advancement of technology whereby tourists developed an urge to have each aspect in the tourism sector to be perfect.  There is much effort that has gone towards the introduction and incorporation of technology in the tourism sector.

In line with environmental protection, there has been great need to use technology in promoting environmental protection in the tourism sector. This has been achieved through the use of solar powered devices and gadgets such as laptops used in tourism.  The latest trends in technology and tourism have seen the development of Strawberry Mini devices that are very ideal for use in amusement & theme parks, ski areas and resorts among other sectors in tourism. By considering the fact that the tourism industry brings together individuals who have great interests in nature, environmental protection has been quite important and equally called for.

New technologies have gone a long way in influencing growth and development in the tourism sector in very many ways.  This is supported by the fact that the expectations of tourists have grown amicably as they expect to get better and well based services. It is expected that in the coming years, this growth will be enhanced further thereby making it quite important for the tourism industry to be able to keep up to the changes. Tourists can be sure to get better defined services that will go a long way in enhancing their satisfaction. The main goal of the introduction of technology in tourism is to improve service delivery and consequently be able to provide tourists with value for their hard earned cash.