2020 Analysis of Airline Brands & the COVID-19 Pandemic: Benchmarking 66 Major Airline Brands and their Responses to COVID-19

04/09/2020 10:00

DUBLIN, Sept. 4, 2020 /PRNewswire/ -- The "Airline Brands & the Pandemic: Benchmarking COVID-19 Policies & Communications" report has been added to ResearchAndMarkets.com's offering.

Airline Brands & the Pandemic evaluates 66 major airline brands and their responses to COVID-19.

It focuses on two primary areas of an airline brand's response to the pandemic: its health and safety policy, and the effectiveness of its corporate communications during the crisis.

The thesis is that comprehensive COVID-19 policies and clear, consistent communications indicate an airline's preparedness, adaptability, and the likelihood of success in the new normal of air travel that will undoubtedly continue beyond the pandemic.

The study's main objective is to provide transparency and insights across the airline industry to understand:

shifting customer preferences during the pandemic
strengths and weaknesses of 66 major airlines, their COVID-19 policies, and corporate communications
best practices in communication, building brand credibility, and citizenship
how an airline brand's current actions may impact its future financial performance

The analysis is ideal for airline industry executives, corporate communications leaders, financial analysts, and anyone with a vested interest in aviation.

The study assesses the airline industry by analyzing 66 brands and their health, safety, and cancellation policies in response to COVID-19. It evaluates how airline brands communicate their coronavirus policies to customers, employees, and the general public to inspire confidence in safe travel as the pandemic continues indefinitely. The study also benchmarks brand credibility and citizenship initiatives.

Each brand was audited using the information available on its website and social media pages. The evaluation process simulated what a customer encounters when researching airlines in the current environment.

Airlines were measured on four major metrics:

policy
communications
credibility
citizenship

Airlines were selected based on membership in one of the three airline alliances, oneworld, SkyTeam, and Star Alliance. 11 other major airlines that are not part of an airline alliance are also included.

Key Topics Covered:

1. Executive Summary

2. Methodology

3. Airlines Assessed

4. Overall Performance by Brand

5. Key Findings
5.1Airline COVID-19 Policies
5.2 Airline Brand Communications During COVID-19
5.3 Credibility Initiatives
5.4 Citizenship

6. Other Insights

Comparing the Alliances
COVID-19 Policy Brand Names
Delta: Concrete Communications
Etihad: Tests Required to Fly
Lufthansa Group: Guaranteed Returns
Qatar Airways: Growing Market Share During COVID-19

Companies Mentioned

Aegean Airlines
Aeroflot
Aerolineas Argentinas
Aeromexico
Air Canada
Air China
Air Europa
Air France
Air India
Air New Zealand
Air Nippon Airways
Alaska Airlines
Alitalia
Allegiant Air
American Airlines
Asiana Airlines
Austrian Airlines
Avianca
British Airways
Brussels Airlines
Cathay Pacific
China Airlines
China Eastern Airlines
Croatia Airlines
Czech Airlines
Delta
EgyptAir
Emirates
Ethopian Airlines
Etihad
EVA Air
Finnair
Frontier Airlines
Garuda Indonesia
Hawaiian Airlines
Iberia
Japan Airlines
JetBlue Airways
Kenya Airways
KLM
Korean Air
LOT Polish Airlines
Lufthansa
Malaysia Airlines
Middle East Airlines
oneworld
Qantas
Qatar Airways
Royal Air Maroc
Royal Jordanian
S7 Airlines
Saudia
Scandinavian Airlines
Singapore Airlines
SkyTeam
Southwest Airlines
Spirit Airlines
SriLankan Airlines
Star Alliance
Sun Country Airlines
Swiss International
TAP Air Portugal
TAROM
Thai Airways
Turkish Airlines
United Airlines
Vietnam Airlines
Virgin Atlantic
XiamenAir

For more information about this report visit https://www.researchandmarkets.com/r/pyuyqt

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