A Friendly Welcome Tops Brits' Holiday Wish List

LONDON, January 19, 2016 /PRNewswire/ --

British holidaymakers believe a warm welcome from the locals is the key to a great holiday abroad, according to new research released today by the Croatian National Tourist Board.

     (Photo: http://photos.prnewswire.com/prnh/20160119/323404-INFO )

More than 85 per cent of those surveyed rated friendly locals as the most important factor for a perfect getaway. Next on the holiday wish list for cost-conscious Brits is value for money, while quality time with family and friends completes the top three. Surprisingly, sunny weather only made sixth place.

The full top 10 list is:

1. A friendly welcome from local people
2. Value for money
3. Quality time with family/friends
4. New experiences
5. Good food
6. Sunny weather  
7. Good hotel facilities
8. Range of activities to keep everyone entertained
9. Being understood by local people
10. Internet access and mobile phone coverage

The research, commissioned by the Croatian Tourist Board, surveyed 11,000 adults across 11 countries and identified seven different types of holiday-maker. The majority of Brits (20%) opt to 'Go Native' on holiday, living like the locals and seeking new experiences.  The next most popular British holiday type is the 'Culture Vulture', (18%) and only 1 in 8 Brits describe themselves as a typical 'Beach Bunny', reflecting the growing trend for a more authentic holiday experience.

It appears Brits have the most in common with the Dutch, who also like to explore the local history and culture when abroad, valuing local culture above modern comforts. The most family orientated holidaymakers are the Polish, who favour holidays secure destinations. In contrast, the French are most likely to seek holidays where they can be 'Young and Free'. As for the most romantic travellers? That would the Austrians, Swiss and Swedish, who are most likely to be found on a romantic and secluded getaway.

Ivona Grgan, spokesperson, for the Croatian National Tourist Board said: "For most people holidays are a well-earned treat, but with so many different types of holidays and places to visit in the world it's really important that people think about what for them, will make the perfect break away. Luckily, here in Croatia we have something to suit all traveller tastes."

A quiz has been set up for travellers wanting to find out what sort of holiday would be best for them: http://croatia.hr/en-GB