ADARA Appoints MWWPR as AOR Across EMEA

LONDON, April 3, 2019 /PRNewswire/ -- ADARA, the world's travel data co-op and leading provider of predictive traveller intelligence for travel brands, has appointed MWWPR as its agency of record in the UK. MWWPR will handle ADARA's B2B, corporate and thought leadership across EMEA; and serve as the regional coordination hub for France, Germany, Spain and UAE, targeting travel, technology media and advertising markets.

Solidifying ADARA as the world's leading travel data co-op, MWWPR will raise the profile of its key executives as leaders within the travel, data and technology industries, and simultaneously building awareness of its innovative products and services.

Built on more than 850 million monthly unique traveller profiles spanning across 200+ of the world's top travel brands, ADARA empowers brands through data technology and traveller insights. ADARA had a strong 2018 both globally and in EMEA, which saw it strengthen its management in the region with the appointment of Curtis Nishijima to the newly-created role of Managing Director, EMEA.

"ADARA is in a period of sustained rapid growth and the appointment of MWWPR demonstrates the importance of communications in driving ADARA's regional growth and boosting our brand," said Carolyn Corda, ADARA's Chief Marketing Officer. "This partnership will allow us to reach and engage with relevant audiences across the region."

"ADARA is one of the most exciting companies within the data technology industry and the innovative solutions that it is providing are changing the way that people interact with travel brands. This is an industry that is ever-evolving, and we are excited to be working with a company that is at the centre of this change," added Rebecca Blinston-Jones, UK MD, MWWPR.

Other top management in EMEA includes Ted Sullivan, Vice President Destination Analytics, Sara Pastor, Managing Director, Destinations, EMEA, Maxime Terpman, Managing Director, France-Belux and Alicia Peña Cánovas, Sales Director, Southern Europe.  

About MWWPR

Thirty-two-years young, MWWPR is among the world's leading independent, integrated PR agencies with nine offices across the US and the UK. Powered by data and guided by insights, intellect and human instincts, the agency leans heavily into a digitally-led, content-driven approach. Its mission is to ignite influence and impact to help organizations matter more to those who matter most. With dedicated insights, strategy, data and analytics, digital and content and creative teams, MWWPR's expertise spans Consumer Lifestyle Marketing, Corporate Communications and Reputation Management, Public Affairs, Issues & Crisis Management, LGBTQ, Technology, Sports & Entertainment, B2B, Food & Beverage and Health & Wellness. In 2018, MWWPR was named Independent Public Relations Consultancy of the Year for Americas by the International Communications Consultancy Organization (ICCO).

To learn more about MWWPR, visit http://www.mww.com or follow us on social @MWW_PR

About ADARA
ADARA. Know What Travelers Need Next.

ADARA empowers the world's leading travel brands to grow the industry together. Built on the world's richest travel data co-op, ADARA offers people-based insights for travel companies. Clients get a value-based understanding of their relationship with their customers, with travel patterns, trends and behavior from more than 850 million monthly unique traveler profiles across more than 200 of the world's top travel brands. ADARA delivers critical intelligence to activate personalization and relevance throughout the customer journey for sustainable growth. Its offerings span the three core pillars – Learn, Act, Measure & Modify – to drive measurable outcomes at the customer level. https://www.adara.com

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SOURCE MWWPR