Aeromexico Announces Promotional Collaboration With TripAdvisor To Encourage Its Flyers To Share Their Candid Feedback About Their Flight Experience

New TripAdvisor Airline Reviews Platform Gives Travelers More Transparency and Insights into the Total Value of Aeromexico´s Flight Beyond the Price

MEXICO CITY, July 21, 2016 /CNW/ -- Aeromexico, Mexico's global airline, today announced that it has joined TripAdvisor® to promote its new airline reviews platform, which helps consumers better understand the value of their flight experience beyond price. Aeromexico will encourage customers to write candid reviews of their flight experience on TripAdvisor through various marketing channels.

With the launch of the new airline reviews platform, TripAdvisor will continue to expand its massive base of 350 million traveler reviews and opinions, including all major airlines globally, including Aeromexico. Travelers now have a go-to resource for making more informed air travel decisions based not only on the price of the flight, but the total experience with the airline as viewed by TripAdvisor's community of more than 340 million monthly unique visitors. 

"We believe in proactively seeking consumer feedback and opinions, which is why we support the launch of TripAdvisor airline reviews. This latest innovation gives us a unique opportunity to hear our customers' opinions on a platform that they love: TripAdvisor," said Rodrigo Llaguno, VP of Customer Experience at Aeromexico. "Airline Reviews on TripAdvisor will help us to improve its customer experience, from shopping on our website, to the pre-flight, airport and onboard experiences."

Brian Gross, VP of E-Commerce at Aeromexico, added "TripAdvisor and Aeromexico have been partners since 2014 which started with the integration of TripAdvisor destination ratings. Our customers are inspired by TripAdvisor's great user-generated content when planning their next trip to our 85 destinations within three continents and more around the world as a founder member of SkyTeam alliance. Encouraging our customers to review our service on TripAdvisor's popular site is a logical next step. In addition, TripAdvisor's flight comparison engine will soon offer aeromexico.com as an option for customers to purchase tickets."

"We're helping travelers determine which flight options offer the best value beyond price by surfacing candid traveler reviews and photos, as well as detailed amenities information," said Andrew Wong, head of airline review partnerships, TripAdvisor global flights business. "By encouraging its customers to share their candid feedback, Aeromexico will give flyers around the world the insights they need to book with their carrier."

While TripAdvisor users can review any airline they have flown, brands like Aeromexico are making a concerted effort to proactively engage with their customers and collect their honest feedback. All reviews submitted by travelers are subject to TripAdvisor's review submission guidelines.

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About Grupo Aeromexico

Grupo Aeromexico, S.A.B. de C.V. is a holding company whose subsidiaries are engaged in commercial aviation in Mexico and the promotion of passenger loyalty programs. Aeromexico, Mexico's global airline, operates more than 600 daily flights and its main hub is in Terminal 2 at the Mexico City International Airport. Its destinations network features more than 80 cities on three continents, including 45 destinations in Mexico, 16 in the United States, 15 in Latin America, four in Europe, three in Canada and two in Asia.

The Group's fleet of about 130 aircraft is comprised of Boeing 787, 777 and 737 jet airliners and next generation Embraer 145, 170, 175 and 190 models. In 2012, the airline announced the most significant investment strategy in aviation history in Mexico, to purchase 100 Boeing aircraft including 90 MAX B737 jet airliners and 10 B787-9 Dreamliners.

As a founding member of SkyTeam, Aeromexico offers customers more than 1,000 destinations in 179 countries served by the 20 SkyTeam airline partners rewarding passengers with benefits including access to 636 premium airport lounges around the world. Aeromexico also offers travel on its codeshare partner flights with Delta Air Lines, Alaska Airlines, Avianca, Copa Airlines and WestJet with extensive connectivity in countries like the United States, Brazil, Canada, Chile, Colombia and Peru. www.aeromexico.com www.skyteam.com  

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SOURCE Aeromexico