AIR MILES launches star-studded "Happy Every Day" community to entertain and reward Canadians for staying home

07/05/2020 06:00

Facebook community will reward Canadians every day through unique content, one-of-a-kind digital experiences, celebrity appearances, special prizing and more

TORONTO, May 7, 2020 /CNW/ - Today, the AIR MILES^® Reward Program announced the launch of Happy Every Day, an online community built to engage, excite and entertain all Canadians as a reward for doing their part while staying at home. Featuring digital performances, celebrity appearances, live events curated for the whole family, and more, Happy Every Day will provide Canadians from coast-to-coast with a daily dose of happiness during these unprecedented times.

Happy Every Day is open to all Canadians, with special exclusives and prizing being awarded to AIR MILES Collectors. The Happy Every Day community launches on May 7 with the help of some famous friends of Canada's most recognized loyalty program.

Building on the success of AIR MILES Happy Any Day, which began in 2016 and has grown each year with the promise of rewarding Collectors during peak seasonal moments, Happy Every Day extends AIR MILES' passion for rewarding all Canadians. With a range of programming curated for the entire family, Happy Every Day comes at a time when Canadians are challenged to continue practising social distancing and do their part to flatten the curve.

"Rewarding Canadians is in our DNA. We are thrilled to launch Happy Every Day on our Facebook page and provide a community for all Canadians to come together and join the conversation while staying engaged and entertained from the comfort of their homes," said Blair Cameron, President of the AIR MILES Reward Program. "Now more than ever, it's important to connect and come together as a country and we're proud to provide Canadians with daily moments of happiness through this new community initiative."

Tessa Virtue, who is headlining the opening weekend of Happy Every Day, added, "As an active Collector, I'm so excited to be part of the Happy Every Day community! Spreading moments of joy across Canada – and reminding everyone that we will get through this together – is such an important initiative. I hope that Canadians will take a few minutes each day and tune in to the Happy Every Day performances and activities with the whole family."

The opening weekend of Happy Every Day is headlined and hosted by Olympic and World champion ice dancer Tessa Virtue, who – alongside TV host and sports personality Craig McMorris – launches the program today with a live and exclusive fan-engagement session at 7:00 p.m., Eastern Time. The weekend's festivities continue with a Friday night cooking session with chef Claudio Aprile and a special Sunday music performance from country music star Brett Kissel.

Canadians looking to participate in all subsequent moments of happiness can do so by simply visiting the AIR MILES Canada Facebook page and following along at facebook.com/airmilescanada.

AIR MILES has pulled together an all-star roster of talent for Canadians to get up close and personal, including:

Tessa Virtue – Olympic and World champion ice dancer
Craig McMorris – Professional snowboarder, TV host and sports personality
Brett Kissel – Juno and CCMA Award-winning country artist
The Reklaws – Country music duo
Cœur de pirate – Montreal-based singer/songwriter
Buffy Sainte-Marie – Oscar-winning singer-songwriter/composer, and author of her first illustrated children's book, Hey Little Rockabye, a story about pet adoption
Claudio Aprile – Chef/TV personality
Bob Blumer – Cookbook author/TV personality
Ned Bell – Chef/TV personality
and more to be announced, soon!

Joining the community is easy. All Canadians have to do is visit the AIR MILES Canada Facebook page and join the conversation. The beloved Canadian loyalty program will be releasing a weekly schedule every Monday for Canadians to follow along and/or curate their own schedule.

For more information please visit facebook.com/airmilescanada.

About the AIR MILES Reward Program
The AIR MILES Reward Program is Canada's most recognized loyalty program with nearly 11 million active Collector Accounts, representing approximately two-thirds of all Canadian households. AIR MILES Collectors get Miles at more than 300 leading Canadian, global and online brands, and at thousands of retail and service locations across the country. It is the only loyalty program of its kind to give Collectors the flexibility and choice to use Miles on aspirational Rewards such as merchandise, travel, events or attractions; or, instantly, in-store or online through AIR MILES Cash at participating Partner locations.