Alto Awards celebrate tourism innovation, marketing, world class experiences and excellence

In the news release, Alto Awards celebrate tourism innovation, marketing, world class experiences and excellence, issued 23-Oct-2018 by Travel Alberta over Cision, we are advised by the company that the second paragraph, first sentence, should read "on Monday, October 22, 2018" rather than "this evening" as originally issued inadvertently. The complete, corrected release follows:

Alto Awards celebrate tourism innovation, marketing, world class experiences and excellence

CALGARY, Oct. 23, 2018 /CNW/ - Individuals and organizations are being recognized for their creativity and commitment to capturing the hearts and minds of travellers and elevating Alberta tourism—an $8.5 billion-dollar industry and key provincial economic driver.

The Honourable Ricardo Miranda, Minister of Culture and Tourism presented Alberta Tourism Awards in 11 categories, including two new ones, at the Alto Awards Gala in Banff on Monday, October 22, 2018.

Held in conjunction with the annual Travel Alberta Industry Conference, the awards also celebrate the 2018 Alto Ambassador, Maggie Davison. This annual award recognizes an exceptional Albertan making an outstanding contribution to our tourism industry.

"The Alberta Tourism Awards recognize tourism entrepreneurs who are blazing trails to offer exciting new attractions and experiences. These companies contribute to Alberta's reputation as a leading international tourism destination while also helping to diversify the economy, create jobs, and generate investment in communities across the province," said Minister Miranda.

"The efforts of this year's finalists and award recipients help inspire visitors to choose Alberta by creating memorable tourism products and campaigns and demonstrating service excellence," said Alto committee chair Tyler Riopel.

2018 Alto Award Recipients

Alto Ambassador
Maggie Davison, Vice President of Tourism, Edmonton Economic Development Corporation

Tourism Content (new category)
"A Beary, Berry Good Day" – Parks Canada

Tourism Event or Festival
Christmas in November – Fairmont Jasper Park Lodge

Marketing Excellence (budget up to $20,000)
"Drumbeats – Responsive Marketing Campaign" – Badlands Amphitheatre, Drumheller

Marketing Excellence (budget between $20,000 and $75,000)
"Take a Moment" – Flagstaff County

Marketing Excellence (budget over $75,000)
"Journey of a Lifetime" – Heritage Park Historical Village, Calgary

Service Excellence
CHARCUT Roast House, charbar and Rooftop Bar @ Simmons, Calgary

Outstanding Sustainable Tourism
Pine Bungalows, Jasper

Marketing Partnership
"KLM Sneeuwzeker Deals" – Edmonton Tourism, Edmonton International Airport, Tourism Jasper & Marmot Basin

New Tourism Experience (new category)
Craft Beer Tours – Urban Pedal Tours, Edmonton

Alberta Pride
Tool Shed Brewing Company, Calgary

About the Alto Awards

The Alto Awards are proud to be an industry led initiative. The Alto Awards committee and judging panel is made up of representatives from different sectors of the tourism industry, representing all regions of the province. Alto committee members serve as the judges for the Alto Ambassador award. For questions about committee processes, judging or how to apply in the future, contact alto@travelalberta.com. Watch for 2019 application forms at industry.travelalberta.com. 

SOURCE Travel Alberta