Aruba Tourism Authority Launches Video Series Featuring Local Storytellers

ORANJESTAD, Aruba, Sept. 12, 2016 /PRNewswire/ -- Continuing its digital quest to meet travelers' increased demand for authentic vacation experiences, Aruba Tourism Authority (ATA) has launched an exclusive video series starring Aruba's most organic and engaging storytellers – the island's local people.

The Local Shortcut series features over 40 videos ranging from Sergio's foodie favorites and Deaxo's wild Aruba to art with Cado and music with Etty.

"Whether visitors are looking to discover secret natural pools or the freshest spot for local fish, our islanders want to help them live like a local during their time in Aruba, with insights beyond the guide books," said Ronella Tjin Asjoe-Croes, CEO of the ATA. "Visitors will be inspired to venture beyond our beautiful beaches and explore the hidden gems of our happy island."

This campaign follows the successful 2015 launch of the Happiness Builder – a content-rich planning experience on aruba.com where travelers can view nearly 100 videos of adventure, relaxation, romance and cultural activities and create a customized video itinerary featuring their favorite six.

"While Aruba has been regarded as the most digitally-savvy destination in the Caribbean, we understand the value of remaining authentic and local when connecting with consumers," said Tjin Asjoe-Croes. "The Local Shortcut series is the perfect follow-up to the Happiness Builder, as it allows travelers to take their planning a step further, by becoming more familiar with Aruba's locals and local experiences before ever stepping foot on our beautiful island."

While initially launched on Aruba's online media channels including Youtube, Facebook and Instagram, the Local Shortcut series will also be featured by Aruba hoteliers via in-room television and by key airline partners via in-flight entertainment.

Visit aruba.com/localshortcuts to view the Local Shortcut series and enter to win one of three VIP trips to One happy island, which include guided excursions from Aruba's locals. Engage with Aruba on Twitter via @aruba or Instagram via @arubatourism.

About Aruba

As one of the most revisited destinations in the Caribbean, Aruba — One happy island — is an island of contradictions, where pristine turquoise waters collide against the desert-like terrain of the north shore; where peace and relaxation coexist with wild and rugged adventures; where Dutch influence meets American ease and where a diverse history parallels a bright future. Nestled in the southern Caribbean outside the fringes of the hurricane belt, the island is just a two-and-a-half-hour flight from Miami, a four-hour flight from New York City and boasts year-round cooling trade winds with an average 82-degree temperature. Aruba offers beach-lovers, adrenaline junkies, relaxation-seekers and everyone in between a slice of paradise with breathtaking beaches, a booming culinary scene of over 300 restaurants with 25+ located ideally on the water, world-famous festivals and events, exciting land and water activities, art galleries and museums, sumptuous spas, championship golf, exclusive shopping and signature experiences such as cooling off in Conchi, Aruba's natural pool— accessible only by foot or off-road vehicle. With all-inclusive options, boutique properties in charming Eagle Beach, high-rise branded resorts in Palm Beach and cosmopolitan city hotels in Oranjestad, the island of contradictions provides the perfect getaway for both first-time guests and loyal visitors.

Contact: Lauren Novo, arubapr@zimmerman.com, 850-668-2222

SOURCE Aruba Tourism Authority