Atlantis, Paradise Island And Caesars Entertainment Announce Marketing Alliance

PARADISE ISLAND, Bahamas, April 7, 2016 /PRNewswire/ -- Atlantis, Paradise Island resort in The Bahamas is pleased to announce a partnership with Caesars Entertainment Corporation (Nasdaq: CZR). The two hospitality and gaming companies have created an alliance designed to offer Atlantis' world-class resort experience to members of the gaming industry's premier loyalty program, Caesars Entertainment's Total Rewards.  

Under this arrangement, Caesars will be the only brand of its kind that offers a Las Vegas style island gaming destination as a benefit of their loyalty program, granting their Total Rewards members' access to Atlantis, the largest casino resort in the Caribbean.

"Partnering with the Caesars brand on this initiative allows guests even more access to elite gaming destinations," said Paul Burke, President and Managing Director of Atlantis, Paradise Island. "Our brands have great synergy including similar customer service cultures and clientele.  This is an aggressive step towards not only reinforcing our existing customer loyalty, but also towards attracting new customers to experience our unique product offerings."

This unique, ocean-themed destination located in The Bahamas offers over 750 slot machines and 110 table games in a tropical island atmosphere. Caesars customers will be offered access to amenities including dining at signature restaurants boasting celebrity chefs with world-class cuisine, interactions with dolphins and sea lions and a gaming getaway unlike any other destination in the world. All Total Rewards members who are Platinum, Diamond or Seven Stars will be able to take advantage of this amazing offering.   

"With the launch of this exciting partnership, Total Rewards is continuing its evolution as the industry's leading hospitality and gaming loyalty program," said Michael Marino, Senior Vice President of Loyalty & Digital at Caesars Entertainment. "Total Rewards is now the only loyalty program of its kind offering our members access to this premier island resort, which includes access to select accommodations, signature dining experiences and the opportunity to play in the Caribbean's largest casino." 

The Total Rewards loyalty program allows members to earn tiered status and redeem reward credits  toward a variety of offerings including stays at premier properties such as Caesars Palace, Las Vegas and the one-of-a-kind Nobu Hotel, Las Vegas in addition to access to nearly 40 other properties spanning from California to New Jersey. Total Rewards members can enjoy some of the world's premier dining destinations that are curated by celebrity chefs such as Gordon Ramsay and Bobby Flay, as well as access to world-renowned nightlife venues like Drai's beachclub and nightclub. For qualifying loyalty program members who want to see a live show, seats to shows featuring some of the top names in entertainment such as Celine Dion, Elton John, Britney Spears and Jennifer Lopez are just a phone call away.

"The timing of this collaboration is aligned with the unveiling of new enhancements and additions to the Atlantis casino experience, beginning with the latest array of new slot machines and several exciting table games and bonus options," said Rosalind Krause, Chief Casino Marketing Officer of Atlantis, Paradise Island.  "Atlantis Casino also recently introduced an entirely new ultra-gaming experience, Salon Privé.  Salon Privé offers the latest in high-limit slot machines and a private salon for those exclusive table game customers. Guests can play their favorite table game in private while overlooking the magical water of blue lagoon. Players are in a secluded setting and are nestled amongst an aquarium filled with many exotic and rare fish for your viewing pleasure."

Atlantis has welcomed 2016 with exciting new projects, which will continue throughout the year. From new and updated dining venues to refreshed guest accommodations, Atlantis anticipates more property upgrades in the future.   

This new benefit will be available to Total Rewards members starting April 7, 2016.  For more information, visit www.atlantisbahamas.com

About Caesars Entertainment Corporation 
Caesars Entertainment Corporation (CEC) is the world's most diversified casino-entertainment provider and the most geographically diverse U.S. casino-entertainment company. CEC is mainly comprised of the following three entities: the majority owned operating subsidiary Caesars Entertainment Operating Company, wholly owned Caesars Entertainment Resort Properties and Caesars Growth Properties, in which we hold a variable economic interest. Since its beginning in Reno, Nevada, 75 years ago, CEC has grown through development of new resorts, expansions and acquisitions and its portfolio of subsidiaries now operate 50 casinos in 13 U.S. states and five countries. The Company's affiliated resorts operate primarily under the Caesars®, Harrah's® and Horseshoe® brand names. CEC's portfolio also includes the London Clubs International family of casinos. CEC is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. The Company is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward of the environment. For more information, please visit www.caesars.com.

About Atlantis, Paradise Island resort, The Bahamas  
Atlantis, Paradise Island is a unique, ocean-themed destination located on Paradise Island, The Bahamas, and features a variety of accommodations, all built around a 141-acre waterscape comprised of over 20 million gallons of fresh and saltwater lagoons, pools and habitats. Home to the largest open-air marine habitat in the world, there are over 50,000 marine animals in lagoons and displays, including The Dig, a maze of underwater corridors and passageways providing a journey through ancient Atlantis. Atlantis is home to Aquaventure, a non-stop water experience consisting of thrilling water slides, a mile-long river ride with high intensity rapids and wave surges, and never-before-seen special effects. Dolphin Cay, the resort's interaction and education center, was created with the goal of enlightening visitors about the wonders of these remarkable ocean inhabitants.

The Cove Atlantis, a 600-room resort, features oversized rooms with a step down living space, spectacular designs by acclaimed interior architects Jeffrey Beers and David Rockwell, unprecedented services and amenities, private all-adult and family pools, lavish cabanas and breathtaking views of the ocean. Atlantis is also known as THE culinary destination in The Caribbean with a collection of restaurants from world-renowned chefs including Nobu Matsuhisa, Jean-Georges Vongerichten, and Todd English. The resort boasts an impressive collection of luxury boutiques and shops, casino, and the largest conference center, meeting and convention facilities in The Caribbean.

For further information about Atlantis, Paradise Island, visit AtlantisBahamas.com. For reservations, call your travel agent or 800-ATLANTIS.

Both low and high resolution color photography of Atlantis, Paradise Island is available at news.atlantis.com. If you are new user to this site, please complete the online registration to be granted access to the online newsroom. Atlantis can be found on Facebook at www.facebook.com/Atlantis, on Twitter at www.twitter.com/AtlantisResort, and on Instagram at www.instagram.com/AtlantisResort.

SOURCE Atlantis, Paradise Island