Betfred USA Sports establishes their presence in Colorado with a new sportsbook and partnership with Denver Broncos

LAS VEGAS, June 16, 2020 /PRNewswire/ -- Betfred USA Sports, the US subsidiary of Manchester UK based Betfred Group, is excited to announce the launch of its second US sportsbook at Saratoga Casino in Black Hawk, Colorado. The company also announced the signing of a multi-year sponsorship agreement to become an official partner of the Denver Broncos. The agreement includes plans for a sports betting lounge outside Empower Field at Mile High where fans can visit pregame to receive assistance on placing bets with the Betfred digital app and view live odds in addition to other marketing opportunities in digital, print, radio, TV.     

"We're extremely proud of our partnership with Saratoga and are excited to be part of the rich gaming community in Black Hawk. We knew we needed to be aggressive upon entering the Colorado market with a Vegas-quality sportsbook and a sponsorship agreement with the Denver Broncos, one of the premier franchises in US sports. We look forward to launching our online platform right before football season, "stated Bryan Bennett, Chief Operating Officer of Betfred USA Sports.

"Betfred's combination of a physical sportsbook at Saratoga Casino, extensive retail offerings in Europe and an upcoming online offering make them an organization we think Broncos fans will enjoy engaging with," Broncos Chief Commercial Officer Mac Freeman said. "They are relatively new to Colorado and are enthusiastic to be a part of gameday at Empower Field at Mile High. Through a tailgate activation featuring a gaming lounge adjacent to Sports Legends Mall, we will be able to provide our fans with a new and exciting onsite experience at our stadium."

Sam Gerrity, Vice President of Business Development for Saratoga Casino Black Hawk, added "We could not be happier with our partnership with Betfred and its decades of retail and online sports betting experience. Saratoga strives to deliver a premium guest experience, and we believe the Betfred sportsbook continues to build on that promise."

The Betfred sportsbook opens June 17, coinciding with the reopening of Saratoga Casino Black Hawk after a 3-month hiatus due to coronavirus. Staff has spent weeks finalizing the new parking garage and preparing the property with industry-leading health and safety precautions and is excited to welcome guests back to Black Hawk. For complete details regarding the health and safety plan surrounding the reopen visit saratogacasinobh.com.

ABOUT BETFRED USA SPORTS
Betfred USA Sports is the wholly owned US subsidiary of Betfred Group, a Warrington UK based bookmaker that owns and operates over 1600 betting shops in the UK as well as industry leading online and mobile products in the UK and Spain. Betfred Group, founded by brothers Fred and Peter Done in 1967, created Las Vegas based Betfred USA Sports in 2019 specifically to enter the robust and ever-expanding US sports betting market.

ABOUT SARATOGA CASINO
Saratoga Casino Black Hawk is located in the historic town of Black Hawk, Colorado and features over 425 slot machines, 10 table games, a full-service restaurant, bar and a variety of guest services. Saratoga Casino Black Hawk is owned and operated by Saratoga Casino Holdings, LLC which is headquartered in Saratoga Springs, NY and also owns and oversees the daily operations of Saratoga Casino Hotel in Saratoga Springs, NY. Further information can be found at www.saratogacasinobh.com.

Media Contacts:

Mark Pearson
Director of Corporate Affairs
Betfred
07702 851 425
mark.pearson@betfred.com

Amy Brannigan
Senior Director of Marketing
Saratoga Casino
518-581-5721
abrannigan@saratogacasino.com

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SOURCE Betfred USA Sports