Cleartrip Launches First-of-its-kind Duration vs. Fare Filter

BANGALORE, June 7, 2019 /PRNewswire/ --

Solves for the time vs. money dilemma of long-haul international travel  

In a development that will offer next-level convenience to travellers making international travel plans, Cleartrip, the leading travel technology platform of emerging markets, has announced the launch of an innovative 2-dimensional (2-d) filter on its mobile application.

     (Photo: https://mma.prnewswire.com/media/899527/Cleartrip_Duration_vs_Money_filter.jpg )

Travellers usually have a wide array of preferences like specific transit airport, a favourite airline, while seeking international flights. Two crucial factors that dominate their travel decisions are the flight duration and the ticket price. Since these two factors don't always change linearly, the quest for the flight with the best balance of price vs. duration often entails a lot of back and forth.

Cleartrip's 2-d filter is designed to enable international travellers to tackle the challenge and make a quick yet informed booking decision. Perched on top of the search results page, the 2-d filter serves as a perfect planning tool offering an overall picture of the trade-off between flight duration and fare, based on travellers' specific preferences.

Once the respective travel points are entered, the 2-d filter immediately analyses the available flight options and presents carefully-curated flight buckets based on duration. The fare displayed alongside is the cheapest for the segmented duration.

Since its launch in March, the feature has seen an adoption rate of over 20%. Users who adopted the feature showed a conversion rate twice that of users who didn't.

Commenting on the launch, Subramanya Sharma, Chief Product Officer, Cleartrip, said, "Long-haul travellers have typically had to navigate through several options to find the best flight. The 2-d filter is the perfect tool to help travellers find the sweet-spot for their time vs. money dilemma. We are delighted with the reception and results that this feature has delivered so far, and expect it to become an integral part of the travel booking process on the Cleartrip platform in the near future."

With the latest development, Cleartrip has further underlined its customer-centric approach and reiterated its promise of delivering superlative end-user experience through pioneering technology-pivoted solutions to travellers across the world.

About Cleartrip: 

Launched in July 2006, Cleartrip is a leading online travel company in India and MENA (Middle East and North Africa). Based on a straight-forward premise of 'making travel simple' for its customers, Cleartrip achieves this with a clean and clutter-free website that is fast to load, quick in providing relevant information, simple to navigate and offering an easy booking process. Combining intuitive products with a customer-centric approach and the widest selection of flights and hotels, Cleartrip brings a highly differentiated value proposition to market, offering convenience, choice, competitive prices and exclusive content.

Besides numerous other accolades, Cleartrip Mobile was listed in Apple's App Store 'Best of 2014' list and has also been featured as the 'Editor's Pick'. In 2017 Cleartrip received the global CX Visionary award at the 12th annual Genesys Customer Innovation Awards. Cleartrip introduced Alexa skills for its platform in March 2016, becoming one of the first online travel platforms to integrate with Amazon Alexa.

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