Croatia is Boosting Travelers' Creativity

NEW YORK, May 16, 2016 /PRNewswire/ -- With the call for most creative "Out of Office" message, Croatia wanted to seize a brief moment when the worlds of "business" and "vacation" are paired together, using the opportunity to encourage travellers to think about Croatia as a perfect destination for their next holidays.  The goal of this social media campaign launched by Croatian National Tourist Board is to even further increase the number of tourists to Croatia, which reached a record number last year with 14 million travellers visiting this young and vibrant country.

Some exceptional professionals have already gained a reputation for creative out-of-office messages, like Dan Kois, editor of Slate and Michael Hann, editor of the Guardian's Film & Music section, whose out-of-office messages became internet sensations. While they have raised the bar quite high, CNTB invites people around the globe to take the challenge and write creative out-of-office messages showing their imagination and wit. There are no set requirements for the message content and thus no limits to creativity. For example, the text could be about sailing the Adriatic Sea, exploring Istria on a bike or going donkey-riding in Dalmatia. However, a thematic connection with Croatia is not a prerequisite. As long as it is creative, anything goes!

Until May 31^st, people all over the world are invited to compose a unique out-of-office message and enter it in the specially designed Out of Office application on Croatian National Tourist Board's Facebook page and website. The author of the most creative out-of-office message including the hashtag #OutOfOffice will win an all-inclusive sailing trip for four people along the Croatian coast.

The "Out of Office" contest is supported by a classic advertising campaign across digital platforms in nearly 20 markets and with PR activities in 12 markets. More information on the contest can be found on the Croatian Tourist Board Facebook page and website.

About the "Out of Office" contest
Participating in the contest is as easy as packing a suitcase. Everyone who fantasizes about their next holiday trip to Croatia or just likes to juggle words can participate in the competition. All one has to do is to visit http://www.croatia.hr/ and let their creativity flow while writing their personal OOO message using the hashtag #OutOfOffice. After writing their name and email address in a form and accepting the terms and conditions, the participant gets a message to approve their text.

They then have the opportunity to read other OOO messages from others in the gallery. If the message of the participant is approved, an email will be sent. Then they can share their OOO on Facebook, Twitter, LinkedIn or via email.

For more information, please visit Croatian National Tourist Board Facebook page or website.

About Croatia
Stretching along the Adriatic Sea, just a stone's throw from Central Europe, Croatia is a country defined by a rich cultural legacy. Today, history perfectly combines with a youthful spirit and vibrant energy that prove irresistible to those seeking diversity. Breath-taking natural beauty, endless coastlines, diverse gastronomy, adventure, sports and wellness, can be enjoyed all year round. Whether exploring the old city of Dubrovnik, a UNESCO World Heritage Site, island-hopping around the Split archipelago, truffle hunting in Istria, paragliding across the Plitvice Lakes, delving into Zagreb's streets and hidden passages, birdwatching in Kopacki rit, partying the night away at Zrce beach in Novalja or taking time out with the family on Zlatni Rat beach, there truly is something for everyone in Croatia.

For more information, visit: http://croatia.hr

US Media, please contact Grayling

Trúc Nguyen (ext 9418) or truc.nguyen@grayling.com
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Telephone +1-646-284-9400

SOURCE Croatian National Tourist Board