eLong Reports Fourth Quarter and Full Year 2015 Unaudited Financial Results

BEIJING, March 16, 2016 /PRNewswire/ -- eLong, Inc. (Nasdaq: LONG) (the "Company" or "eLong"), a leading mobile and online travel service provider in China, today reported unaudited financial results for the fourth quarter and full year ended December 31, 2015.

Highlights - Fourth Quarter 2015

• Accommodation reservation^[1] room nights stayed in the fourth quarter increased 20% to 11.3 million room nights compared to 9.4 million in the prior year period.
• Gross revenue earned from accommodation reservation (Non-GAAP)^[2] was RMB351 million, representing a 4% decrease in the fourth quarter of 2015 compared to the same period in 2014. Accommodation reservation revenue (GAAP) was RMB283 million, increasing 35% year-on-year in the fourth quarter of 2015. Net commissions earned from accommodation reservation (Non-GAAP)^[3] were RMB226 million, increasing 28% year-on-year in the fourth quarter of 2015.

• Net revenues for the fourth quarter increased 19% to RMB294.2 million (US$45.4 million), compared to RMB246.2 million in the fourth quarter of 2014.   
• Mobile bookings comprised more than 80% of eLong brand room nights^[4] in the fourth quarter, and cumulative downloads of eLong mobile apps reached approximately 490 million.
• Domestic hotel coverage network expanded 60% to over 320,000 domestic hotels as of December 31, 2015, compared to 200,000 as of December 31, 2014.
• More than 75,000 properties have contracted to use the free, cloud-based, multi-device hotel property management systems, Yunzhanggui and Zhuzhe, produced by our investee companies.

Highlights - Full Year 2015

• Accommodation reservation room nights stayed in 2015 increased 26% to 43.2 million room nights compared to 34.2 million in 2014.
• Gross revenue earned from accommodation reservation (Non-GAAP) reached RMB1.5 billion, increasing 9% year-on-year in 2015 compared to 2014. Accommodation reservation revenue (GAAP) was RMB970 million, increasing 3% year-on-year in 2015. Net commissions earned from accommodation reservation (Non-GAAP) were RMB735 million, decreasing 18% year-on-year in 2015.
• Net revenues in 2015 decreased 5% to RMB1.0 billion (US$159.3 million), compared to RMB1.1 billion in 2014.   

"In 2015, our accommodation reservation room nights grew 26%, setting an eLong record of 43.2 million stayed room nights. We also achieved an important milestone with gross bookings^[5] surpassing RMB17 billion for the first time in our history," said Hao Jiang, Chief Executive Officer of eLong. "In 2016, we will continue to execute our focused mobile accommodation strategy to increase our investment in our mobile products, technology team and mobile customer acquisition while maintaining a balance between our top line and spending growth."

Business Results

Total Revenues

Total revenues by product for the fourth quarter of 2015 as compared to the same period in 2014 were as follows (in RMB million):

Total revenues by product for the full year 2015 as compared to 2014 were as follows (in RMB million):

Accommodation Reservation

Accommodation reservation revenue increased 35% in the fourth quarter of 2015 compared to the same period in 2014, primarily due to higher volume and higher revenue per room night. Room nights stayed in the fourth quarter of 2015 increased 20% year-on-year to 11.3 million, and revenue per room night increased due to the declined contra-revenue impact of our coupon program and the growth of room night transactions for which we take inventory risk and recognize revenues on a gross basis. Accommodation reservation revenue in the fourth quarter of 2015 comprised 93% of our total revenues, compared to 79% in the prior year quarter.

Accommodation reservation revenue increased 3% for the full year 2015 compared to 2014, primarily due to higher volume, partially offset by lower revenue per room night. Room nights stayed in 2015 increased 26% year-on-year to 43.2 million. Revenue per room night decreased in 2015 due to the lower commission rate room nights for which we recognize revenues on a net basis and the significant discounts in our merchant accommodation business, partially offset by the growth of room night transactions for which we take inventory risk and recognize revenues on a gross basis. Accommodation reservation revenue in 2015 comprised 89% of total revenues, compared to 81% in the prior year.

Transportation Ticketing

Transportation tickets decreased to 1.4 million in the fourth quarter and increased to 6.4 million for the full year 2015, representing a decrease of 10% and an increase of 48%, respectively, compared to the fourth quarter of 2014 and the full year 2014, respectively, primarily due to the decline of air tickets and the growth of train tickets. Transportation ticketing revenue decreased 44% in the fourth quarter and 39% in 2015, primarily due to a decrease in air commission revenue per ticket. The decline in air commission revenue per ticket was primarily due to the lowering by major Chinese airlines of the base air commission rate from 2% to 1% in February 2015 and then to 0% in June 2015. Transportation ticketing revenue decreased to 6% of our total revenues in the fourth quarter and 8% for the full year 2015 from 13% and 13%, respectively, in the fourth quarter of 2014 and the full year 2014.

Other

Other revenues are primarily derived from advertising business. Other revenue decreased by 81% year-on-year in the fourth quarter of 2015 and decreased by 63% year-on-year in the full year 2015, mainly driven by decreased advertising revenue as a result of our disposition of Nanjing Xici Information Technology Share Co., Ltd. ("Nanjing Xici") in the first quarter of 2015. Other revenues decreased to 1% of total revenues in the fourth quarter and 3% for the full year 2015 from 8% and 6%, respectively, in the fourth quarter of 2014 and the full year 2014.

Gross Margin

Gross margin in the fourth quarter of 2015 increased to 52% from 50% in the prior year quarter. The growth in gross margin in the fourth quarter of 2015 was primarily due to higher accommodation reservation revenue per room night.

Gross margin for the full year 2015 decreased to 45%, compared to 68% in 2014. The decline in gross margin in the full year 2015 was primarily due to lower revenue per room night and the growth of room night transactions for which we take inventory risk and recognize revenue on a gross basis.

Operating Expenses

Operating expenses for the fourth quarter of 2015 as compared to the same period in 2014 were as follows (in RMB million):

Operating expenses for the full year 2015 as compared to 2014 were as follows (in RMB million):

Total operating expenses increased by 70% in the fourth quarter of 2015, compared to the prior year quarter. Operating expenses were 182% of net revenue in the fourth quarter of 2015, compared to 127% in the prior year quarter. Operating loss was RMB381.3 million in the fourth quarter of 2015, compared to operating loss of RMB191.4 million in the prior year quarter.

Total operating expenses increased 53% for the full year 2015 compared to 2014. Total operating expenses increased to 161% of net revenues in 2015 from 100% in 2014. Operating loss was RMB1.2 billion compared to operating loss of RMB315.9 million in the prior year.

Service development expenses are expenses related to technology and our product offerings, including our mobile applications and websites, as well as our supplier relations function. In the fourth quarter of 2015 and the full year 2015, service development expenses increased by 32% and 57%, respectively, compared to the fourth quarter of 2014 and the full year 2014, primarily due to increased headcount and higher share-based compensation charges. Service development expenses increased to 38% and 42%, respectively, of net revenues in the fourth quarter of 2015 and the full year 2015, compared to 34% and 25%, respectively, in the fourth quarter of 2014 and the full year 2014.

Sales and marketing expenses increased 62% for the fourth quarter of 2015 over the prior year quarter, and increased 32% for the full year 2015 over 2014, primarily driven by increased costs for new mobile customer acquisition, partially offset by decreased media and online marketing expenses. Sales and marketing expenses increased to 99% and 82%, respectively, of net revenues in the fourth quarter of 2015 and the full year 2015, from 73% and 59%, respectively, in the fourth quarter of 2014 and the full year 2014.

General and administrative expenses increased 115% for the fourth quarter of 2015 and increased 114% for the full year 2015, respectively, compared to the fourth quarter of 2014 and the full year 2014, primarily driven by higher share-based compensation charges. General and administrative expenses increased to 29% and 31%, respectively, of net revenues in the fourth quarter of 2015 and the full year 2015, from 16% and 14%, respectively, in the fourth quarter of 2014 and the full year 2014. 

Other income was RMB11.5 million in the fourth quarter of 2015, compared to other expense of RMB1.5 million in the same prior year period. Other income was RMB140.7 million in the full year 2015, compared to other income of RMB57.8 million in 2014, primarily due to a gain of RMB71.8 million from our disposition of Nanjing Xici in the first quarter of 2015.

Income tax benefit for the fourth quarter of 2015 was RMB6.1 million, compared to income tax expense of RMB16.5 million during the prior year quarter. Income tax expense for the full year 2015 was RMB12.9 million, compared to income tax expense of RMB13.1 million in 2014.

Net loss for the fourth quarter of 2015 was RMB330.4 million, compared to net loss of RMB206.7 million during the prior year quarter. Net loss for the full year 2015 was RMB1.0 billion, compared to net loss of RMB268.9 million in 2014.

Basic net loss per ADS and diluted net loss per ADS for the fourth quarter of 2015 were each RMB8.86 (US$1.36), compared to both basic net loss per ADS and diluted net loss per ADS of RMB5.78 (US$0.94) in the prior year quarter. Net loss per ADS and diluted net loss per ADS for the full year 2015 were each RMB27.94 (US$4.32), compared to net loss per ADS and diluted net loss per ADS of RMB7.58 (US$1.22) for 2014.

As of December 31, 2015, eLong held cash and cash equivalents, short-term investments and restricted cash of RMB1.1 billion (US$170 million), of which 82% was held in Renminbi and 18% was held in US dollars.

Recent Developments

On February 4, 2016, eLong announced that it had entered into a definitive Agreement and Plan of Merger (the "Merger Agreement") with China E-dragon Holdings Limited ("Parent") and China E-dragon Mergersub Limited, a wholly owned subsidiary of Parent, pursuant to which Parent will acquire eLong. At the closing of the transaction, Parent will be owned by a consortium of certain of eLong's existing shareholders, including C-Travel International Limited (which is a wholly-owned subsidiary of Ctrip.com International, Ltd.), TCH Sapphire Limited (which is a wholly-owned subsidiary of Tencent Holdings Limited), Ocean Imagination L.P. and Luxuriant Holdings Limited, along with Seagull Limited and certain management members of eLong (the "Buyer Group").

Under the terms of the Merger Agreement, eLong shareholders other than those in the Buyer Group will receive US$9.0 in cash for each ordinary share of eLong (a "Share") that they hold or US$18.0 in cash for each American Depositary Share, each representing two Shares (an "ADS"),  that they hold. The price represents a premium of approximately 24% over the closing price of eLong's ADSs on July 31, 2015, the last trading day prior to August 3, 2015, the date that eLong announced that it had received a "going-private" proposal from TCH Sapphire Limited, and a premium of approximately 5% over the closing price of eLong's ADSs on February 3, 2016, the trading day immediately before the Merger Agreement was signed.

The closing of the transactions contemplated by the Merger Agreement is subject to a number of customary conditions, including a vote of shareholders representing at least two-thirds of the voting power of the Shares present and voting in person or by proxy as a single class at an extraordinary general meeting of eLong's shareholders. The transaction is expected to close before the end of the second quarter of eLong's fiscal year 2016. If completed, the transaction will result in eLong becoming a privately-held company and its ADSs will no longer be listed on the NASDAQ Global Select Market.

Safe Harbor Statement

Statements in this press release concerning eLong's future business, operating results and financial condition are "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "future," "is/are likely to," "should" and "will" and similar expressions as they relate to eLong are intended to identify such forward-looking statements, but are not the exclusive means of doing so. These forward-looking statements are based upon management's current views and expectations with respect to future events and are not a guarantee of future performance. Forward-looking statements include, but are not limited to, statements about our anticipated growth strategies, our future business development, results of operations and financial condition, our ability to control costs, limit losses and/or return to profitability, our ability to attract customers and leverage our brand, and trends and competition in the travel industry in China and globally. Furthermore, these statements are, by their nature, subject to a number of risks and uncertainties that could cause our actual performance and results to differ materially from those discussed in the forward-looking statements. Factors that could affect our actual results and cause our actual results to differ materially from those referred to in any forward-looking statement include, but are not limited to, declines or disruptions in the travel industry, international financial, political or economic crises, a slowdown in the PRC economy, an outbreak of bird flu or other disease, eLong's reliance on maintaining good relationships with, and stable air and hotel inventory from, hotel suppliers and airline ticket suppliers, and on establishing new relationships with suppliers on similar terms, our reliance on the TravelSky GDS system for our air business, Baidu and Qihoo for our search engine marketing, our reliance on maintaining commercial cooperation with online hotel inventory distribution partners, the risk that eLong will not be able to increase its brand recognition, the possibility that eLong will be unable to continue timely compliance with the Sarbanes-Oxley Act or other regulatory requirements, the risk that eLong will not be successful in competing against new and existing competitors, the risk that our infrastructure and technology are damaged, fail or become obsolete, risks associated with Ctrip's large ownership interest in eLong, risks relating to eLong's investments in, and acquisitions of, other businesses and assets, fluctuations in the value of the Renminbi, inflation in China, changes in eLong's management team and other personnel, risks relating to uncertainties in the PRC legal system, including but not limited to, risks relating to our affiliated Chinese operating entities, risks and uncertainties relating to litigation and arbitration in China, risks relating to the application of preferential tax policies, and the risk that eLong will continue to incur losses.   

Factors that could affect our actual results and cause our actual results to differ materially from those referred to in any forward-looking statement also include, but are not limited to, (a) the occurrence of any event, change or other circumstances that could give rise to the termination of the Merger Agreement, (b) the inability to complete the proposed merger due to the failure to obtain shareholder approval for the proposed merger or the failure to satisfy other conditions to completion of the proposed merger, (c) the failure to obtain any necessary financing arrangements set forth in the equity commitment letters delivered pursuant to the Merger Agreement, (d) risks related to disruption of management's attention from eLong's ongoing business operations due to the transaction, and (e) the effect of the announcement of the proposed merger on eLong's relationship with its customers, operating results and business generally.

Additional factors that may cause results to differ materially from those described in the forward-looking statements are set forth under the heading "Part I - Item 3 - Risk Factors," in eLong's Annual Report on Form 20-F for the fiscal year ended December 31, 2014, which was filed with the SEC on March 13, 2015, and in subsequent reports on Form 6-K furnished to the SEC by the Company.

In addition, the forward-looking statements included in this announcement represent our views as of the date hereof. We anticipate that subsequent events and developments will cause our views to change. However, while we may elect to update these forward-looking statements at some point in the future, we specifically disclaim any obligation to do so. These forward-looking statements should not be relied upon as representing our views as of any date subsequent to the date hereof.

About eLong, Inc.

eLong, Inc. (Nasdaq: LONG) is a leader in mobile and online accomodations reservations in China. eLong technology enables travelers to book hotels, guesthouses, apartments and other accommodations, as well as air and train tickets, through convenient mobile and tablet applications, websites (www.eLong.com), 24 hour customer service, and easy to use tools such as destination guides, maps and user reviews.

Contact:

eLong, Inc.
Investor Relations 
ir@corp.elong.com 
+86-10-6436-7570