In the face of stiff competition from cities such as Paris, London, Rome, Istanbul, Madrid, Lisbon, Venice and Dublin, as well as new nominees Porto and Lodz, Geneva becomes part of the new trend of "city break" trips, i.e. short weekend breaks. The many players in the tourism industry present at the ceremony acknowledged not only its touristic assets and appeal, but also the high quality services in terms of accommodation and experiences that Geneva offers its visitors as a destination. It should be noted that thousands of participants took part in the online vote that awarded Geneva this highly coveted distinction.
"Geneva is a lively destination, full of surprises, which is worth exploring during a business trip as well as over a weekend," commented Philippe Vignon, Director of Geneva Tourism, on being awarded this major accolade. "This prize endorses our strategy of developing touristic products with high added value, such as the creation of various packages aimed especially at short-stay visitors," added Vincent Dubi, Marketing Director.
With its magnificent location on the banks of Lake Geneva and close to the Alps, Geneva is extremely accessible, being well served by air and land. Its hotel offering is exceptional and particularly attractive at weekends. Once there, the visitor can take advantage of a great many innovative and tailored services to make them comfortable during their stay: free public transport, customized tours, a guide of recommended places to visit, including one tailored specifically by and for women and the Geneva Pass (available online), offering a host of free and discounted activities - to name but a few. The attention paid toward visitor satisfaction has enabled Geneva to stand out as a destination from other cities and win Europe's Leading City Break Destination award for the second consecutive year.