Hangzhou Tourism Commission Partners with Expedia to Launch #SilkRoadRace Travel Campaign

HANGZHOU, China, March 28, 2017 /PRNewswire/ -- Hangzhou Tourism Commission in partnership with Expedia^® Media Solutions, presents the "Silk Road Race, Explore the Living Hangzhou" tourism campaign. Re-initiating the new Silk Road, the campaign aims to strengthen the bond between Europe and China. Recalling the glory of the renaissance, explorers from England, France, and Germany would compete against each other to reach China and unfold Hangzhou's rich heritages.

Revisiting the history of the Silk Road, one thousand year of cultural exchanges were made through the 5500-mile route connecting China with the world. The "Silk Road Race, Explore the Living Hangzhou" campaign re-establishes the Silk Road by drawing a virtual path connecting the west to the east. Participants from selected countries can participate by retweeting or creating a tweet with the hashtag, #silkroadrace, to unlock Hangzhou's "See, Do, Eat, Stay" travel tips. Taking a step closer to Hangzhou for every tweet, the country that first reaches 5,500 interactions will enter the lucky draw for a trip to Hangzhou, sponsored by China Southern Airlines and JW Marriott Hotel Hangzhou.

The G20 Summit 2016 held in Hangzhou has flourished her tourism development and spotlighted her iconic historical and cultural heritage for international audience; the transformation has landed her on the 7th in Best Places to Travel in 2016 by Travel + Leisure magazine. "Silk Road Race, Explore the Living Hangzhou" campaign opens a window for travelers worldwide to rediscover Hangzhou, China, for instance, visiting the 5000-year silk-making culture at the China National Silk Museum.

"The collaborated campaign redefines the historical significance of the Silk Road by presenting Hangzhou's natural beauty and heritage to the world." Associate Director of Hangzhou Tourism Commission, Mr Zhao shared.

The "Silk Road Race, Explore the Living Hangzhou" campaign will be updated in real time on the campaign website and advertised across platforms, to encourage participation and competitiveness between the countries, travel booking services to Hangzhou is also available. China is the now place to be. Hangzhou, the Paradise of China, welcomes you with open arms, to rediscover the Silk Road and holiday joy.

For more information, visit

https://hangzhou.expedia.co.uk/
https://hangzhou.expedia.de/
https://hangzhou.expedia.fr/

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