Hangzhou Tourism Commission Sponsors "The Night Before" Concert and Super Trip Giveaway on the Eve of Super Bowl 50

27/01/2016 13:00

HANGZHOU, China, Jan. 27, 2016 /PRNewswire/ -- In an effort to increase awareness of the rich travel offerings in Hangzhou, China, the Hangzhou Tourism Commission (HTC) is engaging in a three part promotion during America's biggest sporting and entertainment event, Super Bowl 50. The city is the "Official International Tourism Partner" for The Night Before Concert on the eve of the Super Bowl in San Francisco on Saturday, Feb. 6. Concert goers will be able to experience a taste of the Chinese Spring Festival with special interactive activations onsite. As part of the campaign, iconic media celebrity, Liam Mayclem, will travel to Hangzhou in March to film a 90-second vignette airing on CBS in New York, Los Angeles and San Francisco the week of April 25.

On Jan. 27, the HTC will launch the #SuperHangzhouSweeps, a "selfie" photo contest awarding one lucky American winner with a free trip for two to Hangzhou valued at $12,000 USD. To enter, participants must visit www.superhangzhousweeps.com and submit a selfie. Concert goers will also be able to enter at the special Hangzhou activation display where they'll be able to have their selfies taken in front of a 'green screen" picturing them in beautiful Hangzhou. All photos can be shared on Facebook, Twitter, Instagram, and other social media channels. The winner will be announced on Feb. 18.

The comprehensive partnership will also include commercial broadcasting on CBS, with a special Hangzhou T.V. commercial airing 300 times to increase U.S. viewers knowledge of the destination.

The sponsorship is especially timely given Super Bowl Sunday falls on Chinese New Year in 2016.

Historically recognized as a meeting place for artists and poets seeking inspiration from Hangzhou's idyllic West Lake, the city is now internationally recognized for its thriving tech industry and most notably, as home to tech-giant Alibaba. 2016 is an exciting year for Hangzhou, when it becomes the first Chinese city to host the G20 Summit this September. Several new hotels are opening to prepare for the event, as well as the new Kengo Kuma-designed Folk Art Museum.