Hyatt Regency Beijing Wangjing Unveils "Urban Forest" Pop-up Store at Beijing Fun in Qianmen, Beijing

25/09/2018 04:45

BEIJING, Sept. 25, 2018 /PRNewswire/ -- Hyatt Regency Beijing Wangjing surprised visitors to Beijing Fun in Qianmen with its pop-up store "Urban Forest" during the Mid-Autumn Festival (from September 22^nd to 23^rd, 2018). Hyatt Regency Beijing Wangjing brought the best gifts from nature to the very core of Beijing. From Wangjing to Beijing, this is where the journey back to nature starts.

During the two days of pop-up store event, Hyatt Regency Beijing Wangjing took the opportunity to foster the connection between urban life and the beauty and tranquility of nature. When nature sets the stage, it's never human versus nature. It's always humans in nature. As the dining car painted in Hyatt Regency's iconic purple appeared in the "pop-up forest", loaded with food and beverage, it brought visitors a picnic basket full of freshly baked bread and seasonal fruits as gifts. The visitors could choose to enjoy the basket at the dining area, or sit together on the grassland to enjoy a real picnic in downtown Beijing while guitar folk songs and violin tunes played as the background.

Moreover, a series of nature-themed programs were organized for the pop-up store event, including floral arrangement and scented bath ball making classes, and vibrant cocktail and wine tasting, turning this "pop-up forest" into an autumn carnival. Meanwhile, on September 22^nd, Mr. Li Xingming, the author of Mr. Otter's New Neighbors, first prize winner of China Central Academy of Fine Arts, created an enchanted forest journey with his paintings; and on September 23^rd, boutique fitness center Mode-L's star trainer also led an elastic belt shaping group class with the guests, where their minds and bodies were refreshed while enjoying the tranquility of this "urban oasis".

"More and more people feel like they are trapped in the hustle and bustle of city life due to the fast pace and the high pressure. People who are lost in this concrete jungle are now eager to recollect that piece of nature." Mr. Till Martin, General Manager of Hyatt Regency Beijing Wangjing, said, " We hope this pop-up event would bring a piece of 'urban forest' from Wangjing to the heart of Beijing, as a natural gift for this year's mid-autumn festival. Meanwhile, we would also take this opportunity to let more people get to know about this tranquil urban sanctuary in the center of Wangjing CBD, where our weary minds can be rested, and our life stories can be empowered with new perspectives."

Designed by award-winning architect Kengo Kuma, the hotel's architecture is inspired by the Chinese "Sanhe Yuan," a three-sided courtyard style home embracing a green garden. With its unique location between green parks, Kengo Kuma has created an "urban forest" defined by a contemporary chic design and natural materials as a refreshing backdrop to an intuitive hospitality experience.

For more information about Hyatt Regency Beijing Wangjing, please visit: https://beijingwangjing.regency.hyatt.com/, or contact the hotel at 86 (10) 8630 1234.

About Hyatt Regency Beijing Wangjing

Hyatt Regency Beijing Wangjing is located in the heart of the Wangjing Central Business District. Strategically situated at the juncture of the new CBD and the old residential area, the hotel fosters a connection between its visitors and the very essence of modern Wangjing. Designed by award-winning architect Kengo Kuma, the "Sanhe Yuan"-styled courtyard architecture creates an "Urban Forest" defined by a contemporary chic design and natural materials. The hotel features 348 tastefully appointed guestrooms; five modern, lively restaurants and bar that are essential destinations in Beijing; a total of 5,600 square meters of creative spaces which are designed for inspiring Conferences and Social Events.

About Hyatt Regency

The Hyatt Regency brand prides itself on connecting travelers to who and what matters most to them. More than 180 conveniently located Hyatt Regency urban and resort locations in over 30 countries around the world serve as the go-to gathering space for every occasion – from efficient business meetings to memorable family vacations. The brand offers a one-stop experience that puts everything guests need right at their fingertips. Hyatt Regency hotels and resorts offer a full range of services and amenities, including the space to work, engage or relax; notable culinary experiences; technology-enabled ways to collaborate; and expert event planners who can take care of every detail. For more information, please visit hyattregency.com. Follow @HyattRegency on Facebook, Twitter and Instagram, and tag photos with #AtHyattRegency.

MEDIA CONTACTS:

Crystal Wang
Hyatt Regency Beijing Wangjing
crystalxin.wang@hyatt.com
+86 (10) 8630 1234

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