Iconic Fairmont Royal York Unveils New Fairmont Gold Offering

Toronto's most distinguished address welcomes a new era of elegance with an elevated luxury lifestyle hotel experience

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TORONTO, April 12, 2019 /CNW/ - Fairmont Royal York, one of Canada's most celebrated landmarks, today revealed its newly reimagined Fairmont Gold offering, the brand's exclusive luxury "hotel within a hotel" experience within the property. Perched high above the city on the 12^th through 18^th floors of the hotel, with a private lounge featuring commanding views of the Toronto skyline, the new Fairmont Gold indulges discerning guests, from celebrities and heads of state, to business executives and leisure travelers, with the highest level of exceptional service for a memorable and personalized stay.

"The new Fairmont Gold signals an enhanced standard of luxury at Fairmont Royal York. We are excited to unveil the highly anticipated offering as we prepare to celebrate the hotel's 90 years in June," said Edwin Frizzell, regional vice president and general manager, Fairmont Royal York. "As one of Canada's most historic hotels, it is with pride and a sense of responsibility that we honour our distinguished past; the new Fairmont Gold exquisitely captures the hotel's timeless grandeur yet embodies a modern essence, creating a glamorous, contemporary urban oasis complete with premium butler services and exceptional amenities."

THOUGHTFUL AND CONTEMPORARY DESIGN
Fairmont Royal York commissioned Champalimaud Design, the award-winning firm and global tastemaker in hospitality interiors, to revitalize its Fairmont Gold and showcase a sophisticated, warm and welcoming atmosphere that evokes the hotel's history through a modern lens. Along with an intimate private lounge, Champalimaud reimagined Fairmont Gold's collection of 106 new elegantly appointed guestrooms, studio suites and one-bedroom suites. All guestrooms and suites feature expanded spaces, with both classic and modern details creating bold, visual statements inspired by the hotel's original 1920's Art Deco geometrics. Through signature furniture made in Canada and reflective fixtures such as marble countertops and statement headboards, each decorative accent highlights the hotel's elegant legacy while representing a contemporary and residential feel.  

"We were honoured and inspired to have the chance to work with such a historic property. As designers, and 'cultural anthropologists,' we were privileged to fuse the hotel's past into a wonderfully majestic and elegant future with the redesign of Fairmont Gold." said Jon Kastl, Partner, Champalimaud Design. "Our vision was to stay true to Fairmont Royal York's timelessness while creating a sophisticated, metropolitan feel in a luxury residence. Every element of the design was carefully selected, with European influences woven throughout, to lend a subtle hint to Canada's English and French heritage."

SWEEPING PANORAMIC CITY VIEWS
Private express elevators open up to the 18^th floor Fairmont Gold Lounge where a stunning cityscape mural and bespoke hand-laid mosaic stone foyer welcome Fairmont Gold guests – referred to as 'residents' by the hotel team.  The expansive lobby is complete with a private arrival experience and reveals panoramic views high above the city, providing guests with a sense of privacy and relaxation in their own exclusive enclave. Illuminating and reflective suspended fireplaces and an open work area with a library and curated book collection complete the design, creating a warm atmosphere that evokes the feeling and comfort of home.

TORONTO-INSPIRED FOOD & BEVERAGE MENU
To pair the penthouse-style lobby lounge with fine culinary offerings, executive chef jW Foster was inspired by the history of Toronto's most authentic neighbourhoods. With dishes representing the fabric of Toronto – its communities – the Fairmont Gold experience is highlighted through a selection of culinary assortments with various flavour profiles reflecting each identity. The all-day food and beverage experience in the lounge is complimentary and includes evening hors d'oeuvres, a premier honour bar with signature Fairmont Gold cocktails, spreads including the hotel's award-winning rooftop honey, and organic cold-pressed juice blends.

DEDICATED PERSONALIZED SERVICE
With service directed by internationally recognized and highly trained concierge experts from "Les Clefs d'Or" society, Fairmont Gold exemplifies the highest levels of personalized service that discerning travelers have come to expect from Fairmont Hotels & Resorts. Accessible via a text messaging service or dedicated call button, the devoted Fairmont Gold ambassador is available to assist with any special request. Whether securing reservations at the city's hottest dining and entertainment venues or administrative services and itinerary development, the Fairmont Gold Concierge delivers an essential VIP Toronto experience that is memorable.

LOCALLY CURATED ARTWORK
Fairmont Gold's refined taste is also showcased through its thoughtfully curated selection of artwork, chosen by Toronto firm, Tatar Art Projects. The art embodies the sophistication of Toronto and is a visual narrative of the city. The check-in area has hand-painted wallpaper created by a boutique Italian studio that was inspired by Toronto's inclusive cultures. Echoing the sublime elegance of a beautifully accented downtown Toronto residence, the scenes of the city were depicted in new, modern ways and nuances of the hotel's historic elements appear throughout its style. From the spectacular custom-made mural of the city skyline in the Fairmont Gold lounge, to the exquisite composition of artwork in the suites and public spaces, the pieces provide a sense of comfort and warmth while capturing the essence of the destination.

UNIQUE SLEEP AND WELLNESS PROGRAM
The first and only hotel in North America to provide an exclusive in-shower, whole-body spa experience, Fairmont Gold at Fairmont Royal York provides hotel guests the opportunity to relax with the calming scents of European wellness brand, SkinJay. The all-natural essential oils are made with ingredients such as thyme, eucalyptus and lavender, and are diffused through the showerhead for a relaxing journey through calming aromatherapy and aromachology methods. Fairmont Gold also provides guests with a dedicated sleep program to ensure a peaceful rest, complete with a dedicated pillow menu with options including vegan-friendly material, temperature regulated or calming lavender-infused pillows to suit all types of sleepers. A complete program is set to roll out in late 2019.

In addition to the new Fairmont Gold offering, the hotel is also updating its meetings and event spaces, dining venues and lobby and arrival experience as part of the most extensive transformation project to date, set to be completed this summer. The new Fairmont Gold at Fairmont Royal York is now accepting reservations with introductory rates starting at $600 CAD per night. To learn more, please visit, Fairmont Gold or call (416) 368-2511.

ABOUT FAIRMONT ROYAL YORK 
For nearly 90 years, Fairmont Royal York has stood proudly as a Toronto landmark, presiding over the block opposite Union Station – a love letter in stone to the heart of the city. It began its life as The Royal York, the tallest building in the British Commonwealth, soaring nearly 400 ft. and 28 storeys above the street level. A dominant feature on the skyline, the building contained 1,048 rooms, and included a concert hall, library, extensive bakery, radio station, ballrooms, restaurants, even a hospital. Little wonder it was called a city within a city – as it still is today. Today, this essential downtown landmark is in the midst of a multi-million dollar transformation, reimagining its lobby experience, rooms, dining venues, event spaces, and Fairmont Gold – the property's exclusive boutique luxury experience. Another stunning chapter for Toronto's eternal, essential landmark is about to begin. See our future here.

ABOUT FAIRMONT HOTELS & RESORTS
Fairmont Hotels & Resorts is where occasions are celebrated and history is made. Landmark hotels with unrivalled presence, authentic experiences and unforgettable moments have attracted visitors to Fairmont and its destinations since 1907. The Plaza in New York City, The Savoy in London, Fairmont San Francisco, Fairmont Banff Springs and Fairmont Peace Hotel in Shanghai are but a few of these iconic luxury hotels, forever linked to the special places where they reside. Famous for its engaging service, grand public spaces, locally inspired cuisine and celebrated bars and lounges, Fairmont promises a special brand of thoughtful luxury that will be remembered long after any visit. With a worldwide portfolio of more than 75 hotels, Fairmont also takes great pride in its deep community roots and leadership in sustainability. Fairmont is part of Accor, a world-leading augmented hospitality group offering unique and meaningful experiences in 4,800 hotels, resorts, and residences across 100 countries.

fairmont.com | group.accor.com

SOURCE Fairmont Royal York