JNTO Unveils Chef Eric Ripert's Culinary Journey to Hokuriku Region

20/12/2017 12:00

NEW YORK, Dec. 20, 2017 /PRNewswire-USNewswire/ -- Japan National Tourism Organization (JNTO) New York Office, together with Eric Ripert, chef and co-owner of Le Bernardin, and Condé Nast Traveler, have released a digital mini-series featuring Ripert's recent culinary adventures throughout Hokuriku region, an on-the-rise destination located in Central Japan.

The digital mini-series is composed of two short videos that feature Ripert's rich and diverse experiences in Kanazawa and Fukui. "Unforgettable Experiences in Japan: Kanazawa" showcases Ripert's visit to a local market and soy sauce brewery, as well as his experiences in Japanese Tea Ceremony, the beauty of which inspired Ripert profoundly. "Unique Adventures in Japan: Yamanaka and Fukui" gives viewers a close-up view of Japanese craftsmanship of Kinpaku gold leafing and creation of Japanese kitchen knives, an invaluable tradition passed down from generation to generation. Highlights of his journey also include a meditation with a monk and making of soba noodles.

JNTO will begin an online consumer campaign in early January in 2018 to spread the videos and encourage American travellers to visit Hokuriku region. Building on the growing popularity of Japan as seen in travellers' choice awards Japan has received this year in major travel magazines, JNTO will continue to inspire North American travellers to visit undiscovered regions of the award-winning destination.

About Chef Eric Ripert @EricRipert
Eric Ripert is the chef and co-owner of the acclaimed three Michelin starred New York restaurant, Le Bernardin. Born in Antibes, France, he moved to Paris at 17 and cooked at the legendary La Tour D'Argent before taking a position with Joel Robuchon. In 1991, Ripert joined Le Bernardin and in 1995 became the youngest chef to receive 4 stars from the New York Times. For more information, please see https://www.le-bernardin.com/about/eric-ripert

About Japan National Tourism Organization (JNTO)
As the official tourism board of Japan, JNTO is involved in a wide range of promotional activities to encourage international travelers to visit Japan.

For more information, visit us on our Website, Facebook, Twitter, and Google+.

Media Contacts:

Japan National Tourism Organization (JNTO) New York Office
Jntonyc_press@jntonyc.org
(212)-757-5641 (ex. 19)

Development Counsellors International for JNTO
Sharon Nieuwenhuis
sharon.nieuwenhuis@aboutdci.com
(212) 444-7162

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