LOUIS XIII Cognac is Proud to Announce the Launch of the World's First Ever LOUIS XIII Boutique

28/09/2016 04:31

PARIS, September 28, 2016 /PRNewswire/ --

This autumn LOUIS XIII blazes a bold new trail in the world of spirits by opening the first ever LOUIS XIII boutique in the world on September 20th at BEIJING SKP, the ultimate luxury shopping mall. LOUIS XIII takes its clients far beyond the cognac to offer them a wave of sensations, an emotion, an experience.

THE LOUIS XIII EXPERIENCE

"LOUIS XIII cognac is an icon of French art de vivre and excellence. With this world-premiere, LOUIS XIII is changing the rules of the game in spirits, posing the founding stone of a new chapter in its history," said Eric Vallat, CEO of the House of Rémy Martin.

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(Photo: http://photos.prnewswire.com/prnh/20160928/412743 )

(Photo: http://photos.prnewswire.com/prnh/20160928/412744 )

Clients are invited into the legend of this historic cognac, its heart and soul. Showcasing LOUIS XIII in a spectrum of exquisite editions, this stylish space is designed to offer clients bespoke services and exclusive LOUIS XIII experiences that forge lasting and even closer personal bonds.

WORLD EXCLUSIVE

This pioneering new chapter in the LOUIS XIII odyssey will take place in Beijing, in the prestigious Beijing SKP luxury mall, an icon of fashion. With seven floors devoted to luxury and lifestyle, Beijing SKP is undeniably one of the top choice malls in the world, The Place To Be for high-end fashion and lifestyle brands.

"LOUIS XIII is uniquely placed at the heart of the men's fashion area of Beijing SKP. It is an exciting new stage in the LOUIS XIII journey, a visionary venture in which we invite our clients to enter its story, its world," said Ludovic du Plessis, LOUIS XIII Global Executive Director.

"LOUIS XIII is a French luxury brand rooted in history and a fascinating heritage. We are delighted to welcome it to Beijing SKP to launch this major landmark in its history and legend," adds Mr. Zhiwei Luo, General Manager of SKP.

ICONS OF LUXURY AND DESIGN

"The LOUIS XIII Boutique tells the story of this iconic cognac through a play on opposition and complementarity, a union between the concentration of mineral and vegetal, the sense of terroir and the expression of time. The design concept combines the noblest materials with state-of-the-art digital innovations to inspire poetry and feeling, the experience of LOUIS XIII," said Denis Montel, Artistic Director and Managing Director of RDAI and RDAI Architecture

Designed by RDAI, the high-end architecture and design firm renowned for the seminal Hermès flagships or Elie Saab, the LOUIS XIII Boutique exposes a skilful mix of luxury and elegance, design, digital technology and customised lighting, therefore appealing to all senses. Showcasing materials and colours that tell the LOUIS XIII story - limestone evoking the precious chalky terroir, copper recalling the eaux-de-vie stills, oak invoking the ancient casks, glass and crystal for the decanters - it enjoys a prime location at the heart of Beijing SKP, inviting clients to take time out to savour and discover this iconic cognac. To accompany clients on this journey into the heart of cognac, the boutique features a stunning centrepiece, The Century Wheel, a circle of light which, when the hand approaches, travels through the ten decades that comprise LOUIS XIII. One century in a decanter, the maturation process is portrayed in the rich coloured hues of cognac illuminated in 1200 glass bricks around the walls, offering a lyrical and sensorial experience of time. Among the LOUIS XIII offer that clients can experience will be tasting opportunities and food pairings as well as special editions and unique LOUIS XIII products sold exclusively at the Beijing SKP LOUIS XIII boutique.

Opening times: 7/7, 10am to 10pm

SPANNING 130 SQUARE METRES ON THE FLOOR DEVOTED TO MEN'S LIFESTYLE,

ITS SARTORIAL ENVIRONMENT OF REFERENCE,

THE LOUIS XIII BOUTIQUE BRINGS A STRIKING NEW VISION

TO THE WORLD OF ELEGANCE AND LUXURY.

A FIRST FOR LOUIS XIII WHICH COULD PAVE THE WAY FOR NEW EXPERIENCES TO COME.

About LOUIS XIII Cognac:

LOUIS XIII cognac was created in 1874. Each decanter takes four generations of cellar masters over 100 years to craft. It is an intricate alchemy of up to 1200 eaux-de-vie, the youngest of which is at least 40 years old. Its grapes grow in the chalky soils of Grande Champagne, the most sought-after area of the Cognac region, in France. The unique blend evokes tasting notes and scents of myrrh, honey, immortelle, plum, honeysuckle, wood bark, leather and passion fruits. LOUIS XIII cognac is the ultimate expression of the mastery of time.