Man Who Turned Down Shark Tank's $4M Offer Kicks Off 40-Country Wide Distribution with a Purchase Order for $8M of His First Defense Nasal Screens for the Nose, Will Debut at Consumer Product Events January 20, 2016

NEW PORT RICHEY, Fla., Jan. 18, 2016 /PRNewswire/ -- Entrepreneur Joe Moore was almost laughed off the stage while presenting his nasal screen product on the TV show, "Shark Tank" (2011) but was vindicated when the Sharks offered a landmark $4M to buy him out and a 10% lifetime royalty after seeing he already had an order for $8M. The purchase order and contract, signed by non-other than Hillary Clinton, was for the United Arab Emirates, where pollution threatens their population and became just one of 39 other countries where the product has gained wild popularity. Moore will meet the press on January 20, 2016 at Consumer Product Events in Santa Monica, California between 2-7 p.m. Nasal Defense retails for $9.98 for a week supply of 7 sets and monthly membership subscriptions for $35/month can be found at FilterYourLife.com.

Photo - http://photos.prnewswire.com/prnh/20160118/323163-INFO
Photo - http://photos.prnewswire.com/prnh/20160118/323164

"When a person sneezes, respiratory droplets stay in the air for 6-8 hours where they can be breathed in by the next passing nose; this is one major way respiratory viruses are spread," Moore explains.

Nasal Defense Screens are nostril-shaped clear adhesive filters that fit over each nostril trapping up to 99% of the particles that are breathed in. The woven poly blend shield does not hold moisture and is up to 92% effective at 1 micron (small respiratory droplets are 1-5 microns).  

Because up to 90% of the air a human breathes comes through the nose and respiratory viruses such as flus and colds grow in nasal passages, a personal air filtration system serves as a practical reduction to exposer tool. The product has become so popular that doctors are prescribing it.  Miners, steel workers, construction and travel industry use it as well as those who suffer from Multiple Chemical Sensitivities, but more than 50% of Nasal Defense Screens sold are used for those who suffer from allergies.

According to the American College of Allergy, Asthma and Immunology:

• Allergic rhinitis, often called hay fever, affects approximately 50 million people in the United States, and its prevalence is increasing affecting as many as 30 percent of adults and up to 40 percent of children.
• 17.6 million Adults and 6.6 million children were diagnosed with hay fever in 2012, the last time statistics were updated.
• More than 13.4 million visits to physician offices, hospital outpatient departments and emergency departments were due to allergic rhinitis.
• People with perennial allergic rhinitis experience symptoms year-round. It is generally caused by sensitivity to house dust mites, animal dander, cockroaches and/or mold spores.
• Allergic diseases, which include asthma, are the fifth most prevalent chronic diseases in all ages, and the third most common in children.

"The statistics are staggering," Moore continues. "I realized that if could tap into the $365 billion spent on allergies in the US alone, I would be making a huge difference in the world. As I looked more carefully, I learned that more heart attacks are caused by air pollution than everything put together in the world. Just this week in The Economist, it was reported that in India respiratory ailments soared fourfold between 2008 and 2015 and the number of early deaths caused by toxic air are expected to exceed 600,000 a year."

First Defense Nasal Screens are personal air filtration nostril screens, which are scheduled to be sold in more than 40,000 stores in the US by year's end. In supermarkets, pharmacies, through doctor's offices, commercial vendors and are also presently sold in over 40 other countries throughout the world. Made in the USA, First Defense Nasal Screens are the brainchild of an entrepreneur known for turning down the largest offer made on the television show, "Shark Tank." First Defense Nasal Screens can also be found and purchased on Amazon in the US and at FilterYourLife.com.

Press contact:
Joseph Moore
877-692-4709
Email

SOURCE First Defense Nasal Screens