Media partnership launched

APPLETON, Wis., Aug. 29, 2016 /PRNewswire-iReach/ -- Karen J Lee, Writer/Editor, ReviewsandTrends

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ReviewsandTrends.com provides an online trending lifestyle platform as part of its strategy to be a leader in the evolving expanse of natural media scenery. This online trending content includes upscale illustrative lifestyle adventures, educational in approach, and focuses on preferred products as well. The categories of travel, décor/arts, health updates, dining and chefs, and books are featured. The posts often include interviews  with noted individuals for the written material. ReviewsandTrends.com is a viewer-friendly media, gaining original content from its online award winning journalists, and now through a media partnership with PRNewswire.com.

The media online site has partnered with PRNewswire.com for outreach and distribution. PRNewswire.com provides lifestyle and consumer-oriented news releases, and reaches new audiences with the Industry's Largest Content Distribution Network. PRNewswire.com complements content marketing. The targeting of active influencers, based on the insights gleaned and syndicating content that drives visibility and delivery. 

Award winning editor and publisher of print magazines, now publishing online, Karen J Lee notes: "This is an opportunity to take a leading role in bringing lifestyle news to the selective reader and buyer, and to take an active role in the exciting, evolving media .

Joining with the new distribution partner, PRNewswire, Internet Partners is a complement to ReviewsandTrends.com and is an excellent resource. The focus includes meaningful and authentic stories that will compel the reader to be informed and enjoy the insight."

Lee expands further: "ReviewsandTrends.com is a telling of ideas and experiences while exploring travel, health, arts/décor, books and trending updates. The focus is to examine the 'good life ', options and ideas in narrative form, wherever they may lead.

Or,  in the words of John Steinbeck: 'Once I traveled about in an old bakery wagon, double-doored rattler with a mattress on the floor, I stopped where people stopped or gathered, I listened and looked and felt, and in the process had a picture of my country the accuracy of which was impaired only by my own shortcomings.'"

Lee's background includes:

Award winning writer and artist, Karen J Lee, has written and published hundreds of online articles. 

She has been Publisher/Editor of city magazines and online media, including:

Examiner.com/Clarity Group (6 years): Writer/Editor of: Travel, Health, Style, Decor

Gannett Newspapers: Rockford City Magazine, Manager

Lifestyle Magazine: Fox Valley, WI, Publisher/Editor

COMMENTARY

Examiner.com's Steve Harbula Experience Director, Midwest and Southeast Regions,comments on Lee's writing/content.

"Dear Karen J,
It's true – your content is among the best on Examiner.com.
We've been testing out the new quality review tool in the background for a while, and we wanted you to know that you're one of our highest-quality producers.
As mentioned yesterday, we're considering 12 criteria when evaluating Examiner articles -- including credibility, objectivity, length and spelling -- and your articles have been scoring high across the board.  They're exactly the kind of content we want to feature on the site." 

Note: Examiner.com was recently acquired by a top content destination: AXS, AEG's digital ticketing and media platform.

Reader at PRNewswire comment says:

"I'm finding that a press release driven out via PR Newswire plays a huge role in driving traffic to my clients' website. When we target reporters with a customized pitch that includes the release for background purposes, the numbers go higher and for longer.  Over a two-week period in February for one client, this approach resulted in a 128% increase in Web traffic."

Sally Hodge

Hodge Schindler Integrated Communications

Media Contact: KAREN J LEE, ReviewsandTrends.com, 920-422-4263, leekarenj@msn.com

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SOURCE ReviewsandTrends.com