North America Casino Gaming Equipment Market to 2024: Growing Demand for Mass-Market Gaming Equipment

DUBLIN, Oct. 29, 2019 /PRNewswire/ -- The "Casino Gaming Equipment Market in North America - Industry Outlook and Forecast 2019-2024" report has been added to ResearchAndMarkets.com's offering.

The North America Casino Gaming Equipment Market is Expected to Grow at a CAGR of Over 5% During the Period 2018–2024

Growing demand for mass-market gaming equipment, increasing demand for electronic gaming tables, growing adoption of AR and VR in gambling, and innovations in slot machine designs are the factors that are likely to contribute to the growth of North America Casino Gaming Equipment Market during the forecast period.

The implementation of AR technology in online casinos offers the scope for improvement in gaming offerings. This technology can combine the best elements of live gaming and software with virtual reality add-ons and overlays to make a more engaging experience for their customers. Further, the implementation of VR offers a 360-degree surround-view and allows customers to experience games on other tables that they might want to try out.

Online casino operators and betting vendors have been trying to use this application to offer a seamless gaming experience to their customers. Moreover, factors such as high spending power of the baby boomers and Gen X, the increased adoption of smartphones, inclination toward new technology, and high urbanization are driving the growth of the casino gaming equipment market in North America.

North America Casino Gaming Equipment Market: Segmentation

The market research report includes a detailed segmentation of the market by demand, product type, class type, and geography. In 2018, North America registered the highest revenue growth in new casino gaming equipment. Replacement and expansionary activities are likely to drive the future markets in the US and Canada.

North America is expected to incur a majority of revenue from gaming operations through the expansion of the casino industry during the forecast period. North America is the largest market in the world for vendors to earn recurring revenue from lease models. Well established gambling markets in Las Vegas and emerging destinations such as New York is a significant reason for this growth.

The recurring equipment segment is expected to be major revenue contributor for equipment manufacturers worldwide.New startups are likely to come with innovative solutions with advanced features while existing vendors will continue developing their product portfolio with upgrades. Further, old legacy systems are likely to be replaced in casinos worldwide, which would propel the market demand for replacement and expansion during the forecast period.

Slot machines, gaming tables, VLTs, video poker machines, and gaming chips are the major sources of revenue for the North America market. Slot machines have evolved considerably, and the segment is witnessing increasing automation. The transformation of slot machines technology from manual to automatic vending machines is a major driver for the growth of the segment.

Class II machines are mostly based on bingo matches. The North American market has been witnessing promising market dynamics for class II machines. Stepper machines are one of the old machines used in casinos worldwide. However, technical innovations have made these machines more appealing and empowered with virtual features along with multiplayer systems.

The class II stepper market provides ample growth opportunities as vendors are considering the development of innovative and appealing products in this segment during the forecast period. Class II video machines are creative products to address the demand for tribal customers.

Major players in the market have shifted their strategic focus toward emerging markets. As the growth potential of the class II video market is high, vendors are trying to penetrate the respective market. The market for class III steppers is diversified. Major players adopt a multi-channel approach for content commercialization for different installed machines. The development of innovative products is constantly driving the market.

North America Casino Gaming Equipment Market: Geography

In 2018, North America was led by the US, where gambling is highly popular. The growing demand for EGTs has led to vendors increasing footprints in the market. The US is the largest revenue contributor to the casino gaming equipment market worldwide. The Canadian gambling market is dominated by cultural aspects and a rich society culture. The US casino industry recorded growth in 2018, and consumer spending on gaming witnessed an increase of 1%. The growth has not been uniform as casinos in several states are witnessing an increased competition to attract gamers and gamblers.

Gambling in Canada has emerged as a legally allowed and widely accepted leisure activity. Currently, gambling activities are allowed throughout the country and are regulated through territorial and provincial governments. In 2018, Ontario accounted for the largest share of the gross gambling revenue in Canada with approximately 43% of the gambling industry in Canada.

The high revenues from Ontario can be attributed to the fact that Ontario is the most populated region of Canada. Also, Ontario is the only region where the gambling industry saw growth in double digits in 2018. Quebec and British Columbia were the second and third largest regions in terms of revenue from the gambling industry.

Key Vendor Analysis

The North America Casino Gaming Equipment Market is highly concentrated with local and international players operating in the market and capturing a major share of the market. The competition is intense. The rapidly changing technological environment could adversely affect vendors as customers expect innovations and upgrades in the gambling domain.

The present scenario is forcing vendors to alter and refine their unique value proposition to achieve a strong market presence. Aristocrat, Scientific Games, IGT, Ainsworth, Konami, Incredible Technologies, Everi, and AGS are the key leading vendors in the market.

The competition is intense in the US and Canadian markets. The market concentration in developed countries such as the US is high. The adoption rate of gambling among end-users in the US and Canada has been impressive. As a result of increased demand, the market has witnessed the entry of many vendors that are already present in the traditional gaming market. However, the online presence in the gambling market is set to become a major base for competition among players to gain an edge over other vendors in the market.

Key Topics Covered:

1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.2 Base Year
4.3 Scope of the study
4.4 Market Segments
4.4.1 Market Segmentation by Product Type
4.4.2 Market Segmentation by Geography

5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation

6 Market at a Glance

7 Introduction
7.1 Overview
7.2 Growth in Gamfication
7.3 Macroeconomic Factors Enabling Market Growth
7.3.1 Economic Development
7.3.2 Per Capita GDP in Developing Markets
7.3.3 Dual-income Households in Developed Markets

8 Market Dynamics
8.1 Market Growth Enablers
8.1.1 Growing Demand for Mass-Market Gaming Equipment
8.1.2 Growing Number of Live Casinos
8.1.3 Growing Demand for Electronic Gaming Tables
8.2 Market Growth Restraints
8.2.1 Volatility in Raw Material Prices Affecting Vendor Margins
8.2.2 Increasing Protectionist Directives and Measures
8.2.3 Rising Saturation in North America Market
8.3 Market Opportunities and Trends
8.3.1 Growing Adoption of AR and VR in Gambling
8.3.2 Growing Ethical Concerns
8.3.3 Innoations in Slot Machine Designs

9 Value Chain Analysis
9.1 Overview
9.2 Value Chain Analysis
9.2.1 Raw Materials and Component Suppliers
9.2.2 OEMs
9.2.3 Dealers/Distributors/Retailers
9.2.4 End-users

10 Market Landscape
10.1 Historic Data 2015-2017
10.2 Market Size & Forecast
10.2.1 Outright Sales and Recurring Revenue
10.2.2 New/Expansionary and Replacement Market
10.3 Market by Classes of Gaming Machines
10.3.1 Class II: Video & Steppers
10.3.2 Class III: Videos and Steppers
10.4 Five Forces Analysis
10.4.1 Threat of New Entrants
10.4.2 Bargaining Power of Suppliers
10.4.3 Bargaining Power of Buyers
10.4.4 Threat of Substitutes
10.4.5 Competitive Rivalry

11 Market by Product
11.1 Market Snapshot & Growth Engine
11.2 Casino Equipment Market Overview

12 Slot Machines
12.1 Market Size & Forecast
12.2 Market by Country (Revenue & Unit Shipment)
12.3 Market by Slot types - Revenue & Unit Shipment
12.4 Touch Screen Machine
12.5 Video Slot Machines
12.6 Multi-Slot Machines
12.7 Wild Play Machines
12.8 Single-Coin Machines
12.9 Other Slot Machines

13 Gaming Tables
13.1 Market Size & Forecast
13.2 Market by Country (Revenue & Unit Shipment)
13.3 Market by Gaming Table Type - Revenue & Unit Shipment
13.4 Baccarat Tables
13.5 Roulette Tables
13.6 Blackjack Tables
13.7 Craps/Sicbo Tables
13.8 Other Tables

14 Video Lottery Terminals
14.1 Market Size & Forecast
14.2 Market by Country (Revenue & Unit Shipment)

15 Video Poker Machines
15.1 Market Size & Forecast
15.2 Market by Country (Revenue & Unit Shipment)

16 Gaming Chips
16.1 Market Size & Forecast
16.2 Market by Country - Revenue

17 Other Supportive Gaming Equipment
17.1 Market Size & Forecast
17.2 Market by Country - Revenue

18 Key Countries
18.1 Market Overview
18.2 US
18.2.1 Market Size & Forecast
18.2.2 Market by Product -Revenue and Unit Shipment
18.2.3 Market by Slot Types - Sub-products
18.2.4 Market by Gaming Tables - Sub-product
18.2.5 Market by Outright Sales
18.2.6 Market by Recurring Sales
18.2.7 Market by New / Expansionary Units & Replacement
18.3 Canada
18.3.1 Market Size & Forecast
18.3.2 Market by Product - Revenue & Unit Shipment
18.3.3 Market by Slot Type - Sub-products
18.3.4 Market by Gaming Tables - Sub-products
18.3.5 Market by Outright Sales
18.3.6 Market By Recurring Sales
18.3.7 Market by New/Expansionary & Replacement

19 Competitive Landscape
19.1 Competition Overview

20 Market Share Analysis
20.1 Vendor Share

21 Key Company Profiles
21.1 Ainsworth
21.1.1 Business Overview
21.1.2 Ainsworth in the Casino Gaming Equipment Market
21.1.3 Major Product Offerings
21.1.4 Key Strengths
21.1.5 Key Strategies
21.1.6 Key Opportunities
21.2 Aristocrat
21.3 Everi
21.4 IGT
21.5 Incredible Technologies
21.6 KONAMI Holdings
21.7 PlayAGS
21.8 Scientific Games

22 Other Prominent Vendors
22.1 Abbiati Casino Equipment
22.1.1 Business Overview
22.1.2 Key Strengths
22.1.3 Key Strategies
22.2 Alfastreet
22.3 APEX Gaming
22.4 Aruze Gaming America
22.5 Bingotimes Digital Technology
22.6 BONO Gaming System
22.7 CAMMEGH
22.8 CASINO Technology
22.9 COLE Kepro International
22.10 Eclipse Gaming
22.11 EURO Games Technology
22.12 DLV
22.13 FBM
22.14 GAMECO
22.15 Gaming Partner International
22.16 Grand Vision Gaming
22.17 GTI (Giochi Tecnologici Italiani)
22.18 Inspired Entertainment
22.19 Interblock
22.20 Jackpot Digital
22.21 Magic Dreams
22.22 MERKUR Gaming
22.23 MATSUI Gaming Machine
22.24 Novomatic Group
22.25 ORTIZ Gaming
22.26 RYE Park Gaming
22.27 SEGA Sammy Creation
22.28 TABLESWIN
22.29 TAIWEI Group
22.30 TCSJOHNHUXLEY
22.31 ZITRO Games

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