Priceline.com, a leader in mobile travel and part of The Priceline Group (NASDAQ: PCLN), announced today the launch of a custom-created hotel search and booking app specially designed for Amazon's new Android-based Fire phone, which launches on July 25. The priceline.com Fire Phone app is available now for free download from the Amazon Appstore.
Today's announcement is part of priceline.com's continuing commitment to create customized native apps for the expanding universe of mobile phones, tablets and other devices from major mobile innovators like Amazon. It is also a reflection of the growing popularity of Android devices among mobile travelers. In 2013, priceline.com's Android app experienced the highest year-over-year growth of all of the company's mobile platforms, more than doubling.
"We know that a good portion of mobile travelers search for their hotels while they're literally 'on-the-go,'" said priceline.com's Chief Product Officer, John Caine. "That often means they are in a car, or possibly on some form of public transportation, where it is challenging to manipulate the smaller screens by hand. Amazon's Dynamic Perspective technology creates a more 'hands-free' – and significantly faster – booking environment that is especially convenient and valuable to mobile travelers."
"Travel represents an exciting opportunity to leverage Fire phone's technology and features," said Steve Rabuchin, Vice President, Amazon Appstore. "We're thrilled that priceline.com has created an app for Fire phone. We think customers are going to love the experience."
Priceline.com's new hotel app zeroes in to take advantage of Fire phone's most exciting technologies, including:
Travelers using the app are greeted by a multi-dimensional priceline.com logo that leverages Fire phone's Dynamic Perspective technology. The entertaining logo was specially created for priceline.com by Felipe Cerdan, an artist who has done extensive work for Disney, DreamWorks and Warner Brothers.
The priceline.com Fire phone app incorporates an active widget that remembers users' most recent hotel searches and will display up-to-the-minute hotel recommendations from other guests who have recently completed stays in that area.
Travelers will instantly benefit from priceline.com's incorporation of Fire phone's 3-paneled design. Fire phone users can quickly switch from panel to panel by simply tilting the phone. In priceline.com's case, the left-hand panel displays the three different ways to shop hotels (browse all hotels, check out specially discounted Express Deals, or bid using the Name Your Own Price feature). The right-hand panel continues to show guest hotel recommendations; and, the center panel allows travelers to shop according to their preference.
The priceline.com Fire phone app gives travelers access to priceline.com's full global complement of hotels available at competitive published rates and at special discounts available only to priceline.com customers. Priceline.com also offers a free travel app for owners of Amazon's Kindle Fire tablets that enables them to book hotels, rental cars and airline tickets from priceline.com's extensive collection of travel services and inventories.