Red Roof® Room in Your Heart campaign is giving back again to charities that benefit military members, children and students

11/11/2020 07:00

COLUMBUS, Ohio, Nov. 11, 2020 /PRNewswire/ -- Red Roof®, the leader in economy lodging, continues its successful giving campaign this year with its newest Room in Your Heart (RIYH) purpose program. Through the end of 2020, Red Roof is inviting travelers to stay with them at participating locations and receive a 15% discount. Selecting a specific VP code, guests will be able to choose the charity they would like to support when booking their stay. A portion of those stays will be donated to three organizations doing incredible work with students, children and military members, changing their lives in multiple ways on a daily basis: The Thurgood Marshall College Fund (TMCF), Flying Horse Farms and the Freedom Alliance.

"Our Room in Your Heart umbrella campaign has been a major catalyst in supporting diverse groups and the individuals they serve," says Marina MacDonald, Chief Marketing Officer, Red Roof. "At Red Roof, giving back is in our DNA. Our previous Room in Your Heart philanthropic campaigns have been impactful for our selected organizations, and in an extraordinary and challenging year, we were also able to assist first responders with complimentary rooms. So, it's with open hearts and the generosity of both our loyal and newest guests that we provide a helping hand again to these deserving groups."

As the holiday season approaches, Red Roof is asking everyone to pay the love forward with a booked stay at a Red Roof Inn, Red Roof PLUS+® or HomeTowne Studios by Red Roof® property. They will not only receive a significant discount on their room rate, but a portion of their stay will benefit the following groups:

Flying Horse Farms: Flying Horse Farms provides magical, transformative camp experiences for children with serious illnesses and their families--free of charge. VP code: 628047
Freedom Alliance: The Freedom Alliance supports American troops and their families with care packages, grants, scholarships, and other programs. VP code: 628048
Thurgood Marshall College Fund: The TMCF is the nation's largest organization exclusively representing the Black College Community. The TMCF offers merit and need-based scholarships to help talented students obtain an affordable college education. VP code: 627809

"Red Roof's generosity with the Freedom Alliance has been welcomed and appreciated," notes Calvin Coolidge, Executive Director, Freedom Alliance. "For the second year, Red Roof guests – through their booked stays – will help contribute needed dollars to our organization which does so much to help military members and their families. Giving and kindness comes from the top down and Red Roof has shown their heart over and over again."

Red Roof is encouraging travelers across the country to book direct and be a part of the Room in Your Heart campaign with stays by December 31st at redroof.com or by calling 800.RED.ROOF.

About Red Roof®
Red Roof is an award-winning leader in the lodging industry, recognized for creating the innovative Upscale Economy® segment serving millions of guests each year. Known for obsessively listening to consumers, Red Roof offers travelers a consistently high-quality experience at an affordable price. With coast-to-coast locations, Red Roof has over 650 properties in the U.S. and has expanded internationally to Brazil and Japan. Whether business or leisure, short trips or extended stays, in the hearts of cities or on the road, Red Roof has a property for every traveler, delivering an enhanced experience at a value price. Red Roof is pet-friendly, as one well-behaved pet is welcome per room, nationwide, at no additional cost*. Ranging from economy to upper midscale, Red Roof's portfolio of brands includes: Red Roof Inn® and Red Roof PLUS+®, allowing guests to Sleep Easy. Spend Less®. with enhanced amenities at a value price; The Red Collection®, a hyper-local soft brand in the Hearts of Cities You Love™; and Home Towne Studios by Red Roof®, offering guests A Brand New Way to Extended Stay™. Red Roof offers franchisees Genuine Relationships. Real Results. ® - a unique owner-operator experience establishing common ground with franchisees. To join Red Roof's industry-leading loyalty program, RediRewards™, or for reservations, visit redroof.com or call 800.RED.ROOF.

*Pet accommodations policy may vary at some Home Towne Studios by Red Roof locations.

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