Satrom Travel & Tour to Continue as Direct Travel Company

DENVER, Aug. 3, 2016 /PRNewswire/ -- Direct Travel, a national Travel Management Company (TMC) headquartered in Denver, today announced that it has acquired North Dakota-based Satrom Travel & Tour, a retail and tour travel company.

"Satrom Travel & Tour will continue to serve our clients as we have throughout our 38 years in business," said Katherine Satrom, President and CEO of Satrom Travel & Tour.  She adds, "Direct Travel adds value for our clients, due to its 40+ years of industry experience, customer-focused service platform and implementation of emerging technologies that only a much larger organization like Direct Travel can provide. Becoming part of Direct Travel better enables us to retain the high-touch personalized service that has characterized our agency since 1978."

Katherine Satrom will continue as President of Satrom Travel & Tour/Direct Travel for the North Dakota offices in Bismarck and Minot. Joe Satrom will continue to serve as a key figure within the group tour programming division.  The company also has sales representatives in other locations throughout the state.  Satrom Travel offers domestic and international group tours and cruises that are sold regionally and nationwide.

"We enjoy the creativity of the tour business, and the rewards of hearing from pleased clients who appreciate the tours' experiences and memories," Satrom said.  "Our tour program will continue to grow and flourish with the added breadth of Direct Travel." 

"Direct Travel's concern for clients and employees, and appreciation of Satrom Travel & Tour's business values, culture, and outstanding staff, made this transition decision a very positive one," Satrom said. "Direct Travel offers both career enhancements and expanded sales opportunities for our staff, some of whom have been with our company for more than 25 years."

Lisa Buckner, Direct Travel Regional President comments, "Satrom Travel & Tour has earned a tremendous reputation in the travel industry for nearly 40 years.  Katherine and Joe Satrom, and the entire Satrom Travel & Tour team, have garnered much respect from their travel partners and clients, and we are proud to stand with their legacy moving forward."

Satrom Travel & Tour has a diverse portfolio of clients and annual sales ranging from $8-9 million. With a focus on leisure travel and group tours, Satrom also serves a variety of corporate clients, some of which have been customers for decades.  With the majority of Satrom's business unit being leisure travel, Direct Travel's Leisure Division is eager to have them aboard.  "The breadth of leisure business that Satrom brings will further strengthen our leisure portfolio and strategic partnerships," says Gerard Bellino, Senior Vice President, Leisure Travel.  Bellino adds, "This acquisition also brings a passionate enthusiasm for travel and personalized service within the local community; the same cornerstones of our business philosophy.  We are thrilled to welcome Satrom to the team."

About Satrom Travel & Tour Services      
Satrom Travel & Tour is a full service travel company which provides clients with tour packages to worldwide destinations. Their clients receive professional assistance booking hotels, car rentals, cruises and both domestic and international tours.  Since its inception in 1978, the company has emphasized group tours and cruises and was the first company in the region to provide tours to China, since the country opened its doors to tourists.  Its hallmark New England Fall Foliage motor coach tours and New York City Theatre air tours have been offered for more than 35 years.

With a focus on enhanced group travel, and an emphasis on culture, history and scenic attractions, Satrom offers upscale river cruises, and provides accompanied group tours along the Rhine and Danube Rivers.  Satrom has received industry recognition including the Delta Vacations Diamond Elite Award and Amtrak's Golden Spike Award.

About Direct Travel, Inc.      
Direct Travel, Inc. is a leading provider of both corporate travel management and leisure and vacation travel services, established with the goal to create a best-in-class TMC through acquisition and organic growth.  Direct Travel has been providing travel management for over 40 years, working with clients to develop highly customized travel programs.  By leveraging both the expertise of its people and innovative solutions, Direct Travel enables clients to derive the greatest value from their travel program in terms of superior service, internet-based technologies and significant cost savings.  Direct Travel has offices in over 45 locations across the US, and is ranked among the top US corporate travel management companies.  For more information about Direct Travel, please visit www.dt.com. 

Additionally, Direct Travel offers full-service performance improvement solutions, including meeting and event management, group incentive travel and individual recognition solutions through its wholly owned subsidiary Creative Group, Inc.  For more information, please visit www.creativegroupinc.com.

Media Contact      
Amanda Wesley     
Director, Strategic Corporate Communications     
Direct Travel, Inc.     
201.847.2306 | awesley@dt.com

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SOURCE Direct Travel