SATTE launches its virtual avatar 'SATTE GenX' with Informa Markets in India's Virtual B2B celebration

- The best of travel and tourism line-up for the industry from Asia's leading travel & tourism exhibition  

MUMBAI, India and NEW DELHI, Sept. 30, 2020 /PRNewswire/ -- SATTE, South Asia's largest travel and tourism exhibition from the stable of Informa Markets in India, is all set to make its virtual debut with SATTE GenX, South Asia's premium virtual travel exhibition on October 5^th-6^th, 2020. This digital event will be a part of the Informa Markets in India's 'Virtual B2B celebration', a powerful array of digital expos and e-conferences in the month of September & October 2020. The initiative of the Virtual B2B Celebrations will help the relevant communities, and businesses overcome the limitations of lockdown, achieve business goals and provide a powerful edge as the economy readies itself to get back on track.

The travel and tourism industry has been one of the worst hit sectors due to the ongoing COVID-19  and is predicted to be the last one to revive. During these challenging times, SATTE with its new digital initiative, is offering an opportunity to the stakeholders of the industry to conduct business from location of their choice in order to connect with the target audience. SATTE GenX is a part of the industry's broader plan to gradually reopen the travel, tourism and hospitality sector.

So far exhibitors such as Indonesia, Saudi Arabia, Thailand, Maldives, Bangladesh and Dubai have confirmed their participation as the Platinum Partners. Fiji and Utah are the Gold Partners for SATTE GenX. Moreover, Mauritius, Germany and Somatheeram amongst others are participating as Silver Partner. SATTE GenX is also in discussion with more exhibitors for the participation.

The Services Export Promotional Council (SEPC), an advisory body of the Ministry of Commerce & Industry, Government of India, has joined hands with SATTE GenX with an exclusive pavilion to initiate the revival of the India's inbound tourism.

Speaking on the first SATTE GenX, Mr. Yogesh Mudras, Managing Director, Informa Markets in India said, "The ongoing pandemic has, to a large degree, incapacitated the Indian travel and tourism industry and the entire value chain linked to the sector. High number of cases coupled with limited international flights and border restrictions has kept inbound as well as domestic travelers at bay. While the gradual Unlock phases have eased the inter-state or inter-district movement of people, we still anticipate that the tourist volumes are likely to take a long time to bounce back even within the country. SATTE GenX, an initiative for the industry, will be a cutting-edge web-based platform that will ensure a parade of International as well as domestic destinations that have reopened, is likely to reopen in the coming weeks or showcase how they might return to the tourism map over the upcoming months. It is an effort to cater to the market changes and to offer an organised structure to conduct trade in the midst of crisis, setting an unmatched standard for the travel community, by giving them confidence, a variety of destinations and trusted suppliers with just a click through this expo."

"SATTE GenX is also a significant addition and a contributor to our Virtual B2B Celebration. The digital celebration is catering to key sectors such as green energy, pharma, travel and tourism, packaging, occupational health & safety and security and surveillance, among others, along with a host of conferences. This year, with our strategy to implement a hybrid version of shows, the digital offerings will complement the physical shows," he further added.

SATTE GenX expects footfalls from a wide range of visitors that comprise tour operators, travel agents, wedding planners, corporate travel decision makers, potential Investors in the field of hospitality as well as location planners from the film industry. The virtual expo will have an exciting line-up of conferences and will host a series of sessions, discussion and presentations. The conference will see thought leaders sharing their views covering topics such as 'Outbound Travel: Reinventing Strategy' , 'Cruise Tourism: Is India ready to ride the wave?', and 'Rebranding India: The Big Picture', 'Tourism Associations: Managing a Global Crisis', 'Hospitality: The Future of Hotel Industry', 'States: Identifying and developing new destinations' to name a few.

With a strong support from the industry, SATTE GenX continues to be well received and supported by international and Indian travel trade associations such as Indian Association of Tour Operator (IATO), Skal Asia, Travel Agents Association of India (TAAI), Association of Domestic Tour Operators of India (ADTOI), Travel Agents Federation of India (TAFI), IATA Agents Association of India (IAAI), India Convention Promotion Bureau (ICPB), Network of Indian MICE Agents (NIMA), Outbound Tour Operators Association of India (OTOAI), Pacific Asia Travel Association (PATA), Association of Bhutanese Tour Operators (ABTO), BD Inbound and Enterprising Travel Agents Association (ETAA), to name a few.  

To register pls click - https://sattegenxvirtualexpo  

About Informa Markets

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio is comprised of more than 550 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world's leading exhibitions organiser, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com

About Informa Markets and our business in India

Informa Markets is owned by Informa PLC, a leading B2B information services group and the largest B2B Events organiser in the world. Informa Markets in India (formerly UBM India) is India's leading exhibition organizer, dedicated to help specialist markets and customer communities, domestically and around the world to trade, innovate and grow through exhibitions, digital content & services, and conferences & seminars. Every year, we host over 25 large scale exhibitions, 40 conferences, along with industry awards and trainings across the country; thereby enabling trade across multiple industry verticals. In India, Informa Markets has offices across Mumbai, New Delhi, Bangalore and Chennai. For further details, please visit - https://www.informamarkets.com/en/regions/asia/India.html

For any media queries please contact:   

Roshni Mitra - roshni.mitra@informa.com

Mili Lalwani - mili.lalwani@informa.com 

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