Siam Piwat Set to Open Siam Discovery as Thailand's Largest 'Lifestyle Specialty Store'

BANGKOK, May 16, 2016 /PRNewswire/ -- Siam Piwat Co., Ltd., the owner and operator of prestige retail developments such as Siam Paragon, Siam Center, Siam Discovery, and Paradise Park, as well as the joint venture partner of ICONSIAM, today, announced that Siam Discovery will open its doors as Thailand's largest lifestyle specialty store and 'the biggest arena of lifestyle experiments' on May 28^th 2016 after a US$112 million re-build.

Siam Piwat is spending US$8.5 million on the grand opening event and opening promotions, which also aim to support Bangkok's appeal as the retail hub of the ASEAN Economic Community (AEC) and help make the city a favourite shopping destination for the world.

Mr. Charnchai Cherdchuwongthanakorn, Senior Executive Vice President - Retail Business Development, Siam Piwat Co., Ltd. said: "The new Siam Discovery introduces to Thailand a new retail concept that is spread across 40,000 square metres and which we expect will double our sales per square metre as well as reinforce our reputation as a thought-leader in Thailand's retail sector capable of creating unprecedented destinations that compete with the best of the world."

He said, "Siam Discovery - The Exploratorium will be the Biggest Arena of Lifestyle Experiments packed with exhilarating experiences that say 'come play with us' to visitors." People can experiment and discover what they like and what expresses their own identity best.  Without the constraints of a particular brand or school of design, products are brought together under a single universal concept that puts customers at the centre.  Among choices of more than 5,000 international and local brands of every price range, customers can choose, mix, match, try, and then try again so that their purchases are in line with their taste and needs.

Innovative digital technology is being used to offer personalized experiences and communicate with customers in a friend-to-friend tonality.

Products presented are in five different categories including Everyday Products, Trend Products, Innovative Products & Services, Sustainable Products, and Collaborations and Absolute Siam Products.

Siam Piwat will also introduce some of the most exciting new approaches to dining.  Food and beverage outlets are integrated with retail and activity areas.  More than 2,500 square metres are dedicated to food and beverage across the entire building.  It will also introduce to Thailand one of the world's most famous dining brands which will be sensational when it is launched.

Among the exciting debuts at Siam Discovery is a new Loft store with a design concept that is being utilised for the first time in the world and which is conceived by world-renowned designer Nendo and Loft Japan's designers.  Nike is opening its only concept store in Southeast Asia.  Issey Miyake will open its first concept store outside of Japan.  It is called the World of Issey Miyake and offers a full line of products including, for the first time in Thailand, Issey Miyake's products for men.  Home decoration brands like Hay, Tom Dixon and Kartell will open their first and only concept stores in Thailand.  Artist's Design Products from world-class artists like Yayoi Kusama and Lisa Larson will have their first and only stores in Thailand.   And, Adidas will open its largest concept store in Thailand and with an interactive store concept.

Siam Piwat Co.,Ltd: S.Niyomsen - Tel: +662-610-8230
Bangkok Public Relations Ltd: P.Kwantientong - Tel: +662-664-9500

Photo - http://photos.prnewswire.com/prnh/20160516/367772

SOURCE Siam Piwat Co., Ltd.