Singer, Songwriter Elle King Visits Miller Lite Beer Hall At Governor's Ball Music Festival

On Friday June 3^rd, singer-songwriter Elle King celebrated with fans and games at the Miller Lite Beer Hall following her performance at Governor's Ball music festival in New York City. The feisty performer, who hit the top 10 of Billboard's Hot 100 last fall with her breakout single "Ex's And Oh's" spent time with fans in the 360-degree photo booth and played games including life-sized Jenga. The Miller Lite Beer Hall was created by music experiential and sponsorship agency MAC Presents. Other highlights included temporary tattoos designed with the lineup for each day of the festival. Skee Ball, Pac Man, shuffle board, ping pong, vintage polaroid's taken by photographer Jean Andre, and special fan giveaways including Miller Lite-branded charging stations, koozies and t-shirts.

The Miller Lite Beer Hall was reimagined for today's time but harkening back to Miller's start in Milwaukee in 1855. MAC Presents worked to recreate a modernized hall feel with wooden fixtures, beer barrels, gun-metal enclosures and benches that were modernized with built-in charging stations. Additionally, the beer hall doubles as a mini game hall, with throwback games and activities branded with Miller Lite artwork created exclusively for the Governor's Ball activation.

Fans can enjoy the Miller Lite Beer Hall exclusively at Governors Ball beginning Friday, June 3^rd continuing through Sunday, June 5^th.

WHEN:

Friday, June 3, 2016

WHERE:

Governor's Ball

Randalls Island Park

New York, New York