Swoop surprises family with Las Vegas reunion on Family Day

#OnlyOnSwoop campaign highlights the importance of connecting through affordable travel

CALGARY, Feb. 19, 2019 /CNW/ - Today Swoop released its family focused #OnlyOnSwoop video and kicked off its associated campaign. The two-minute video features the 21-member Kryk family enjoying a surprise reunion vacation arranged by Swoop, in partnership with the Las Vegas Convention and Visitors Authority (LVCVA).

The action follows the Kryk family, who have not all been together since 2010, to many of the top attractions in Las Vegas, while capturing the heart-warming reunion of Hamilton parents, Patricia and Lewis with their extended family.

The campaign demonstrates Swoops values of connecting Canadian travellers through more affordable airfares. Swoop aims to bring families and loved ones together, by enabling them to not only travel, but to travel more often.

"I hear from so many Canadians who could not previously afford to visit their loved ones more than once a year, if at all," said Steven Greenway, President of Swoop. "Swoop is changing that. We're removing the price barrier, redefining face-time and fostering the human need for connection. We are incredibly proud of this reunion, and the way it brings our values to the foreground."

"Las Vegas is a destination that can fit any budget and we're delighted to partner with Swoop to show that getting here is easy and affordable," said Cathy Tull, chief marketing officer for the LVCVA. "This video helps demonstrate the wide variety of experiences that only Las Vegas can offer and how these shared adventures can create memories that will last a lifetime."

"Our amazing Las Vegas family reunion was a magical whirlwind of love, laughter and pure joy," said Julie Kryk, a member of the reunited family. "With the assistance and generosity of Swoop, my family was so lucky to have received this dream trip of a lifetime. We will always cherish the wonderful memories that were made along this incredible, joyous journey!"

The video shows the Kryk family wandering the Fremont Street Experience in Downtown Las Vegas, exploring the beautiful desert landscape through Pink Jeep Tours, feeling like a kid at the Circus Circus Adventuredome, witnessing the high-energy acrobatics and inspiring imagery of Mystére by Cirque du Soleil and feasting at the indulgent Bacchanal Buffet at Caesars Palace.

The #OnlyOnSwoop campaign combines a seat sale and social media campaign where entrants are given a chance to win round trip tickets for up to 6 people, anywhere Swoop flies.

Details of Swoop's Family Sale:

Details of Swoop's Las Vegas service:

To learn more about Swoop's destinations, schedule and ultra-low-cost model or to enter the contest visit FlySwoop.com or connect with Swoop on Facebook, Twitter, Instagram.

About Swoop  

Established in 2018, Swoop is Canada's leading ultra-low-cost airline, independently operated as part of the WestJet Group of companies, offering point-to-point scheduled service to 17 destinations in Canada, the U.S., Mexico and the Caribbean. Swoop offers completely unbundled products and services, creating the unique opportunity for travellers to control their costs and customize their experience by purchasing only the extras they desire. 

Swoop operates a modern fleet of six Boeing 737-800 aircraft, equipped with in-seat power and Wi-Fi connectivity. A total of ten aircraft are expected in operation by the end of 2019. 

Swoop's mobile app allows travellers to quickly and easily book flights, manage bookings, check-in, view boarding passes, track flights and access Wi-Fi service in-flight.   

For more details on Swoop, including employment opportunities, visit FlySwoop.com. 

SOURCE Swoop