The Peninsula Boutique Unveils Brand New Website

HONG KONG, June 1, 2016 /PRNewswire/ -- Peninsula Merchandising Limited is pleased to announce the launch of its newly revamped website at peninsulaboutique.com, which features an array of new functions that are more personalised, consumer-friendly, and offer a faster purchase process within three steps.  

The new website allows customers to browse by product type, gift ideas for specific occasions and by collections for those who are already Peninsula fans. There are more than 300 tempting products to choose from at their fingertips from gourmet items to lifestyle gifts, festive delights to seasonal surprises.

Featuring product highlights and short films, the behind-the-scenes footage capturing chefs-in-action enables visitors to discover the culinary secrets of the legendary hotel. For the digital savvy, the social media integration provides functionality to easily share content and connect to social media networks without leaving the website, while the adaptive design provides a consistent shopping experience across desktop, tablet and mobile devices.

"We are thrilled to launch our newly redesigned website. Apart from being aesthetically pleasing, it is more interactive and easy to navigate. We trust our customers will enjoy the enhanced online Peninsula shopping experience as it was specially designed to fit their needs," said Julie Bourgeois, General Manager, Peninsula Merchandising Limited.

The Peninsula Boutique showcases the legendary excellence of The Peninsula, taking it beyond the hotel walls to bring customers the finest gourmet delights and gifts for all occasions. From artisanal chocolates made in-house at The Peninsula Hong Kong, to the hotel's world-famous selection of Chinese and Western teas and traditional Hong Kong treats, The Peninsula Boutique has something for everyone.

Chocolate has for long been associated with The Peninsula, and The Peninsula Hong Kong's Maitre Chocolatier, Marijn Coertjens has dedicated over a decade to the art of creating the finest, most delectable chocolates. In 2015, he proved that he is one of the world's finest chocolate chefs with a remarkable third place finish at the hotly contested 'World Chocolate Masters' competition held in Paris. He is true chocolate champion loved and respected by chocoholics worldwide.

One of the highlights of the new website is the option for customers to create their very own personalised selection of artisanal chocolate pralines, based on their particular flavour preferences and presented in a box of their choice, with various options available.

Tea, of course, is another item, closely associated with The Peninsula, and peninsulaboutique.com offers a diverse selection of blends, from Western classics to premium Chinese varieties.

With summer almost upon us, The Peninsula Boutique has also unveiled its 'Popping Summer' Collection, a thoughtfully curated range of seasonal treats presented in specially designed, vibrant Pop Art-inspired packaging.

The tempting range of products available through peninsulaboutique.com are perfect for sharing The Peninsula experience with family, friends and colleagues, and they also make wonderful souvenirs to take a piece of The Peninsula back home. Whilst peninsulaboutique.com primarily caters for gifts to be sent to friends in Hong Kong or for personal consumption, the company can also deliver to certain overseas locations, subject to customs regulations and import tax of individual countries.

With proud roots in Hong Kong, since 1928 The Peninsula has been synonymous with refined Asian taste and experiences, and an icon in the world of travel and hospitality. The Peninsula Boutique fully believes in the power of bridging The Peninsula's Asian heritage and international presence, delivering a truly elegant and authentic experience.

A subsidiary of The Hongkong and Shanghai Hotels, Limited, Peninsula Merchandising Limited distributes Peninsula merchandise and licences Peninsula Boutiques in key gateways of Asia. 

The Peninsula Boutique outlets are located at The Peninsula Hotels in Hong Kong, Beijing, Shanghai, Tokyo (Boutique & Café), Manila, Bangkok and Chicago. Peninsula merchandise is also available at The Peninsula Boutiques throughout Asia in leading department stores and shopping malls in Hong Kong, Singapore and Taiwan and online delivery in Hong Kong, Korea and Taiwan at peninsulaboutique.com.

Incorporated in 1866 and listed on the Hong Kong Stock Exchange (00045), The Hongkong and Shanghai Hotels, Limited is the holding company of a group which is engaged in the ownership, development, and management of prestigious hotels and commercial and residential properties in key locations in Asia, the United States and Europe, as well as the provision of tourism and leisure, club management and other services. The Peninsula Hotels portfolio comprises The Peninsula Hong Kong, The Peninsula Shanghai, The Peninsula Beijing, The Peninsula Tokyo, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, The Peninsula Bangkok, The Peninsula Manila and The Peninsula Paris. Projects under development include The Peninsula London and The Peninsula Yangon. The property portfolio of the group includes The Repulse Bay Complex, The Peak Tower, The Peak Tramways and St. John's Building in Hong Kong; The Landmark in Ho Chi Minh City, Vietnam; the Thai Country Club in Bangkok, Thailand, and 21 avenue Kléber in Paris, France.

For further information, please contact:

Ms Lamey Chang
Manager, Communications
Peninsula Merchandising Limited
Suite 1002, Tower 6, China Hong Kong City
33 Canton Road, Tsim Sha Tsui, Kowloon, Hong Kong
Telephone: +852 2193 6610
Facsimile: +852 3007 2131
E-mail: lameychang@peninsula.com
Website: www.peninsulaboutique.com

Photo - http://photos.prnasia.com/prnh/20160530/8521603481-a
Photo - http://photos.prnasia.com/prnh/20160530/8521603481-b