VOILÀ Hotel Rewards Celebrates Launch of Parkway Plaza Rewards in Casper, Wyoming

NEWPORT BEACH, Calif., May 17, 2016 /PRNewswire/ -- VOILÀ Hotel Rewards (http://voilahotels.com) is proud to announce the launch of Parkway Plaza Rewards (http://www.parkwayplazarewards.com), a new co-branded reward program created for the Parkway Plaza Hotel and Convention Center. The launch of Parkway Plaza Rewards reflects VOILÀ's commitment to increasing its network across the United States.

Powered by VOILÀ, Parkway Plaza Rewards is free to join and lets members earn points and redeem Award Nights at the Parkway Plaza Hotel as well as hundreds of other hotels worldwide. Members of Parkway Plaza Rewards enjoy a variety of exclusive perks including a weekday newspaper and for elite tiers, priority check-in, a special welcome amenity, and priority wait list reservations at the Parkway Plaza Hotel.

VOILÀ points that members earn are also redeemable for airline miles, several charities, or premier shopping via Amazon.com, iTunes, Facebook, Visa® Gift Card (redeemable globally) and many others.

"Aligning with VOILÀ is a result of our desire to develop the best all-around experience for our guests," said Steven Senft, Principal of CRU Property Management, the management company of the Parkway Plaza Hotel. "Parkway Plaza Rewards is launching at an exciting time as we are finishing the first phase of our renovation and in the industry there's a marked increase in hotel stays. We are confident that with VOILÀ's customer service capabilities and robust CRM we will exceed our guests' expectations and help us to build a strong, direct relationships."

The recently renovated Parkway Plaza perfectly captures the spirit of Wyoming. The spacious hotel is located on over 21 acres along the North Platte River in Casper, the second-largest city in Wyoming. The hotel's 301 elegantly appointed renovated rooms, including 30 suites, boasts triple sheet luxurious linens and duvet, flat-screen HDTV's, ergonomic desk chairs, granite bathroom countertops and kitchenettes with microwaves and refrigerators and complimentary upgraded Wi-Fi.  Additionally, the Parkway Plaza offers over 43,500 square feet of indoor and outdoor meeting space including the 6,984 sq. ft. Grand Ballroom and the newly renovated 7,140 sq. ft. Grand Exhibit Hall. On-site dining options include the Parkway Café or the All That Jazz lounge and room service. Other amenities include a heated swimming pool, spa, sauna, 18-hole miniature golf course and airport shuttle.

"Loyalty programs have become one of the most significant deciding factors when guests select a hotel," said Peter Gorla, managing director of VOILÀ Hotel Rewards. "Travelers are also willing to pay higher rates for hotels that reward them with points for their business. Without a loyalty program like VOILÀ, independent hotels are forced to rely heavily on OTAs and travel agents whose commissions cut heavily into their profit margins."

Depending on the season, outdoor enthusiasts will find fly fishing, hunting, hiking, biking, rock climbing, rodeos, white water rafting, kayaking, golfing, skiing, snowboarding or snowmobiling nearby. Those seeking culture will enjoy Casper's more than 20 museums featuring everything from history to geology to the arts. The region also boasts an award-winning symphony orchestra and numerous community theatre groups, outdoor music festivals and shopping opportunities.

"We are delighted to have created a co-branded reward program for Parkway Plaza," continued Gorla. "Parkway Plaza Rewards has been tailored to make guests feel welcome so they can earn and redeem awards whenever they visit and experience the impressive sights of Wyoming and Parkway Plaza's warm hospitality."

VOILÀ, the world's number one loyalty program for independent hotels, lets members enjoy rewards and earning opportunities at independent hotels and resorts around the globe. Instead of limiting earnings to one brand, members can travel to countless locations, stay at any participating VOILÀ hotel worldwide, and still earn points. VOILÀ points can be redeemed with a wide range of partners and for free hotel stays.

For more information about VOILÀ Hotel Rewards and to join Parkway Plaza Rewards for free, please visit http://www.parkwayplazarewards.com.

About Parkway Plaza Hotel and Convention Center
The newly renovated 301 guestroom Parkway Plaza Hotel & Convention Centre is ideally located on 21 acres in the heart of Casper, Wyoming and along the North River Platte. With over 43,500 square feet of flexible meeting space, the Parkway Plaza Hotel & Convention Centre is the largest meeting and convention full service hotel in the city of Casper and 2nd in the state of Wyoming.

About CRU Property Management
CRU Property Management, Inc. a Top 100 Third-Party Management Company by Hotel Management Magazine, is based in Costa Mesa, CA. CRU currently manages assets with the following franchise affiliations: Best Western, Choice Hotels and Wyndham Hotels. For further information please contact Steven Senft at (310) 795-4533.

About VOILÀ Hotel Rewards
VOILÀ is the world's number one loyalty program that unites hundreds of select independent hotels comprising over 30 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ's co-branded, fully customized guest loyalty programs support travelers who frequent hotels and groups including > Acanto Boutique Hotel, Al Areen Palace And Spa, Americas Golden Tower, Atlantica Hotel Halifax, Capitol Plaza Hotel, Casa Lucila, Chesapeake Beach Resort And Spa, Dakotah Lodge, Deville, Grand Beach Hotel, HB Hotels, Husa Hoteles, Icon Hotel, Impiana Hotels, Inn At Fox Hollow, KC Hotels, L.E. Hotels Rewards, Lexington Rewards, LivINN Hotels, Luzeiros Hotels, Makarem Group, Matsubara Hoteis, Oro Verde, Othon, Park Perks, Parkway Plaza Hotel, Ritz Lagoa Da Anta, St Giles Hotel, St. Regis, Stand Out, Swiss International, Time Hotels, Trust Club, Villa Morra.

VOILÀ's points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting network (similar to Star Alliance or OneWorld for frequent flyer programs). VOILÀ's global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

In addition to Award Night rewards, VOILÀ's members benefit by redeeming their points with a large number of global redemption partners, including > Airline: American Advantage - Gift Card, Flying Blue - AIR FRANCE and KLM, Frontier's EarlyReturns®, Hawaiian Miles, Regal Wings, Saga Club, Southwest Airlines Rapid Rewards, TudoAzul, Virgin America, Virgin Atlantic flyingclub; Charity: Breast Cancer Research Foundation, Kiva, Kula, The Children's Alcohol Rehabilitation and Education, Inc. (C.A.R.E.); Digital Music & Games: iTunes; Retail: Amazon Europe, Amazon.com Gift Card (email delivery), Boots, Debenhams, Emaar Gift Card, Facebook Gift Card, FuelCircle, MagsforPoints, Mango, Multiplus Fidelidade, Overstock™ Gift Card, Ski Dubai, Smiles, Starbucks Card, Visa® Gift Card, iFly Dubai.

From the consumer's perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

For more information, please visit:

• voilahotels.com/partner/global-footprint/ (participating hotels)
• voilahotels.com/partner/ (hotel and redemption partners)
• vhr.com/ (VOILÀ-branded member website)
• facebook.com/VOILArewards
• twitter.com/voila_rewards

VOILÀ Hotel Rewards
Mr. Peter Gorla
Managing Director
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla

SOURCE VOILA Hotel Rewards