When Rock Collides with Romance, Start a British Christmas Journey with Hard Rock Dalian Hotel

11/12/2020 00:42

DALIAN, China, Dec. 11, 2020 /PRNewswire/ -- Originated from streets in London, Hard Rock culture has grown into Hard Rock International, integrating dining, accommodation and entertainment in more than 200 locations around the globe after 49 years 'development and accumulation. Hard Rock International has been continuously keeping its passion in exploring culture collision and integrating diverse cultural features world-wide; committed to its core value "Love All, Serve All", a unique brand tonality has been created. Hard Rock Dalian Hotel, jointly presented by Hard Rock International and Luneng Group, has inherited Hard Rock's profound musical culture, with rock and romantic styles and elements, blowing a unique musical breeze by the Golden Coast. In this December, Hard Rock Hotel will join hands with Mini (Dalian Zhongshengzhibao) and start a special Christmas themed journey in Dalian, the City of Romance, and bring the Christmas romance to the British time.

Lighten Santa's Time Travel with Mini

On December 5^th, Hard Rock Hotel had presented a Christmas lightening ceremony with rock music elements in the hotel's front square. Mini, as the life style brand symbolizing the true nature of Britain, was invited to the ceremony, and witnessed the start of this year's British Christmas Journey by Hard Rock Hotel. Mr. David Cuddon, General Manger of Hard Rock Dalian Hotel, together with Mrs. Hao Yun, the Deputy Manager of Dalian Zhongshengzhibao Auto Sales and Services Ltd Co., and other distinguished guests and media representatives attended the ceremony.

On the same evening, an exclusive cocktail party for MINI owners had been hosted in the Lobby Bar GMT +8 of Hard Rock Dalian Hotel, creating the purest Christmas experience in a strong festive atmosphere. Moreover, Sound for You, a themed weekend live was also held in the grand banquet hall. Four rock and Britpop-style bands were invited to perform live, presenting an astonishing feast of light and rhythm by Hard Rock.

As a classic British automobile brand, Mini has shown its charm across global market with inherited conventional British style and features. With its iconic design which has broken through the established model in the field of small-size vehicles, its similarity has been memorized by different generations. As an important partner, Mini's participation in Hard Rock's Happy Christmas Season event will definitely dignify the British Christmas journey.

Start a Rock and Romance Journey in the City of Romance

On December 26^th, Mini (Dalian Zhongshengzhibao) will hold a special banquet for Christmas holiday at Hard Rock Dalian Hotel, officially starting its Christmas journey of the month. Dalian, China, the City of Romance, as its publicity slogan states, has attracted tens of thousands of domestic and international tourists with its unique urban landscape designs, natural and cultural resources, and its youthful vigor. Located in Dalian's Golden Pebble Beach Tourist Resort, one of China's 5A resorts, Hard Rock Hotel will add a stop to rock music lovers for their visiting in Dalian.

As an important hub of economy, trade, harbor, industry and tourism in China's eastern costal line, Dalian is one of the largest harbor cities in northeast China that is open to the outside world. Dalian has been a dynamic and passionate city since hundreds of years ago, thanks to its superior geographic environment. With its open market and inclusiveness, Dalian's unique brand as a city has become one of the top models in domestic urban marketing. Hard Rock Hotel, with its continuous efforts on creating a young brand culture and novel lifestyle, blends with the dynamic Dalian, and will be shining a different spark with the collision of rock music and the romantic city.

About Hard Rock®:

With venues in 76 countries spanning 256 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops® and Cafes – Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's most valuable collection of music memorabilia at more than 83,000 pieces, which are displayed at its locations around the globe. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. In 2019, Hard Rock International was honored as one of Forbes Magazine's America's Best Large Employers, Forbes Magazine's Top Employers for Women and No. 1 in J.D. Power's 2019 North America Hotel Guest Satisfaction Study among Upper Upscale Hotel Chains. Hard Rock destinations are located in the world's greatest international gateway cities, including its two most successful flagship properties in Florida and home to the world's first Guitar Hotel® in South Florida, where its headquarters are located. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International visit www.hardrock.com or shop.hardrock.com.