William Roam Announces New Luxury Amenity Collection

09/11/2018 11:59

INDIANAPOLIS, Nov. 9, 2018 /PRNewswire/ -- William Roam, creators of American-made personal care products for the hospitality market, is proud to announce the launch of the STEAM collection, a modern tip-of-the-cap to vintage design, carefully crafted to blend beautifully with today's rustic luxury hotel design trends.

"Our team has done an exceptional job in creating the STEAM collection. Everything we create at William Roam is done with intention and care, and STEAM exemplifies this mantra. We are so excited to help our customers enjoy their travel experiences with a collection that harkens to a slower more mindful way of life. The STEAM collection is beautiful to look at and we are hopeful that it will offer another bright moment in a wonderful stay, or be a point of relaxation for hotel guests," says Ali Murphy, CEO of William Roam.

Designed to evoke the embodiment of refined, deliberate travel, a time when the journey itself was every bit as important as the destination – the STEAM collection from William Roam is meant to portray an eclectic life, filled with experiential travel and culture. A custom developed fragrance and thoughtful packaging design creates a sensory experience specifically intended to layer with properties and their luxe, vintage aesthetic.

Product and Availability
Officially launching at the BDNY show in NYC on 11/11/18, the STEAM collection features a robust product offering with more than 18 skus of bath, body and hair products complete with sundry items for hotelier bathroom set-ups. Artfully crafted formula features Meadowfoam seed oil, prized for its antioxidant content and skin-softening capabilities, sourced from the rich farmlands of Oregon's Willamette Valley and an activated charcoal soap. Retail extension of the STEAM collection is planned for the spring of 2019 and will be available DTC.

About William Roam
William Roam, creator of American-made luxury hotel amenities is transforming the amenity industry - with thoughtful leadership, design innovation and comprehensive brand extensions. Available in more than 30,000 hotelier rooms across the nation, we are the first company to commit to American-made manufacturing and supporting positive change – in our own backyards and those across the nation – by funding projects that make a concrete difference in people's lives, their communities and our environment. Visit williamroam.com

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