The popular Bud Light Lime Ritas franchise is doubling. The brand is introducing two new permanent flavors - Mang-O-Rita and Raz-Ber-Rita - as the third and fourth flavor profiles in the Bud Light Lime Ritas family, which also launched a fifth flavor - Bud Light Lime Cran-Brrr-Rita - as a limited-time season offering in 2013.
Heineken®, the official beer sponsor of the Tribeca Film Festival (TFF), announces #15secondpremiere, a social call-to-action that challenges people to get outside their comfort zone at TFF. From now until 11:59pm EST on Friday, March 7(th), Heineken is accepting film pitches via Twitter and will select one to produce as an epic 15-second short to premiere at a private event at the Festival. People can enter by sending their movie pitch in a single tweet, using #15secondpremiere.
Conceived by agency Goodby, Silverstein & Partners for the CMPB in 1993, "got milk?" became so successful it was quickly licensed and adopted by the national Milk Processor Education Program (MilkPEP) for use in their Milk Mustache campaign (which originally carried the line, "MILK - What a surprise!", and then transitioned to "MILK - Where's your mustache?"). MilkPEP also ran the California TV campaign for four years.
Baskin-Robbins, the world's largest chain of ice cream specialty shops, today announced that it is celebrating Mardi Gras by bringing the classic flavors of New Orleans' hometown dessert to guests across the country with its new March Flavor of the Month, Bananas Foster. With the new flavor, Baskin-Robbins has transformed the traditional New Orleans dessert into an irresistible Bananas Foster-flavored ice cream with a brown sugar rum-flavored ribbon and praline pecans.
Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods, announced today that the company is recruiting franchisees in Dothan, AL. Currently, there are 18 restaurants located throughout the state.
Strategic Hotels & Resorts, Inc. (NYSE: BEE) today announced that the Company has closed on the sale of the Four Seasons Punta Mita Resort and the adjacent La Solana land parcel for $200.0 million. The Company expects after tax proceeds to total approximately $180.0 million which it intends to use to retire its 8.50% Series A Preferred Stock and reduce indebtedness under its revolving credit facility.